Playground Sign in Start free
AI visibility check

Does AI recommend American Express?

americanexpress.com in small business banking & fintech: how often Gemini, Google AI Overviews and ChatGPT name it next to Chase, its top competitor, which sites the answers cite, and whether AI crawlers can read the site.

From the AI Citation Index, Week 41200 buyer questions, asked every week Methodology

13%

of AI answers name American Express

Chase: 33%. Rank 9 of 57 brands tracked.

American Express vs Chase, engine by engine

Named most by Google AI Overviews (15%), least by Gemini (11%). The grey tick is the typical (median) brand of the category.

Gemini
11%
36%
Rank 15 · Avg position 2.3
Google AI Overviews
15%
31%
Rank 8 · Avg position 2.7
ChatGPT
12%
33%
Rank 7 · Avg position 2.7

Is American Express named, and where?

  • Yes. American Express is named in 13% of the answers across Gemini, Google AI Overviews and ChatGPT.
  • It ranks 9 of 57 brands we track in small business banking & fintech.
  • In list answers it shows up at position 2.3 on average in Gemini (1 = first).

The category baseline

From the AI Citation Index (57 brands tracked in small business banking & fintech, Week 41).

2%

The typical brand

33%

The category leader

13%

American Express, above typical

See the full small business banking index · American Express's weekly trend

The sites the answers cite

The sites cited most in AI answers about small business banking & fintech, all engines. Being listed, reviewed or discussed on these is the shortest path into the answers.

  1. nerdwallet.com4.6% of citations
  2. chase.com3.1% of citations
  3. bluevine.com2.9% of citations
  4. sba.gov2.6% of citations
  5. wise.com2.5% of citations
  6. youtube.com2.4% of citations
  7. relayfi.com2.3% of citations
  8. mercury.com2.2% of citations

Can AI crawlers read americanexpress.com?

Yes: nothing we checked stops the AI engines from reading the site. Checked Oct 17, 2026.

CrawlerWhat it feedsrobots.txt
OAI-SearchBotChatGPT search, the pages it cites Allowed
GPTBotOpenAI model training only Allowed
GooglebotGoogle Search and Google AI Overviews Allowed
Google-ExtendedGemini answers and training Allowed
ClaudeBotClaude Allowed
FirewallAkamai in front of the site Lets them in
Text without JavaScript1178 words in the raw homepage HTML Readable

Nothing to fix here. The crawlers behind ChatGPT search, Google AI Overviews and Gemini can read the site, and the homepage text shows without JavaScript. The next step is being cited: see the sites above.

What next

Get the full snapshot report

American Express against up to 5 competitors on many more buyer questions, the questions where you are missing, the sites to get listed on, and 5 fixes. A PDF in 48 hours.

Get the report, $199

What is in it · Need something custom? Ask us

Track it every week

Weekly AI visibility tracking for American Express is coming. Join the waitlist.

Check another brand

A competitor, a client, or a brand in another category. Free and instant for every brand in the Index.

Check another brand

Browse the brands already checked

Numbers come straight from the answers we collected; we do not edit them for any brand. We publish counts and the sites cited, never the answers themselves. American Express team? If something looks wrong, tell us.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.