Does AI recommend Etsy?
etsy.com in ecommerce platforms: how often Gemini, Google AI Overviews and ChatGPT name it next to Shopify, its top competitor, which sites the answers cite, and whether AI crawlers can read the site.
12%
of AI answers name Etsy
Shopify: 81%. Rank 8 of 56 brands tracked.
Etsy vs Shopify, engine by engine
Named most by ChatGPT (13%), least by Gemini (10%). The grey tick is the typical (median) brand of the category.
Questions where Shopify is named and Etsy is not
- “Best website builder for selling products online for a small local business”
- “Best ecommerce platform for SEO”
126 more questions like these in this check. The snapshot finds them all for Etsy against up to 5 competitors, on 50 buyer questions asked 3 times in each engine, with the sites to get listed on and 5 fixes.
A PDF in 48 hours. What is in it
Email me this as a PDF, plus a re-check next month
The result as a PDF you can forward, then the same check again in 30 days so you see what moved.
Is Etsy named, and where?
- Yes. Etsy is named in 12% of the answers across Gemini, Google AI Overviews and ChatGPT.
- It ranks 8 of 56 brands we track in ecommerce platforms.
- In list answers it shows up at position 2.1 on average in Gemini (1 = first).
The category baseline
From the AI Citation Index (56 brands tracked in ecommerce platforms, Week 41).
1%
The typical brand
81%
The category leader
12%
Etsy, above typical
See the full ecommerce platforms index · Etsy's weekly trend
The sites the answers cite
The sites cited most in AI answers about ecommerce platforms, all engines. Being listed, reviewed or discussed on these is the shortest path into the answers.
- shopify.com8.6% of citations
- youtube.com5.9% of citations
- bigcommerce.com3.0% of citations
- reddit.com2.7% of citations
- squareup.com1.5% of citations
- woocommerce.com1.5% of citations
Can AI crawlers read etsy.com?
Mostly. One setting is worth a look. Checked Nov 2, 2026.
| Crawler | What it feeds | robots.txt |
|---|---|---|
| OAI-SearchBot | ChatGPT search, the pages it cites | Allowed |
| GPTBot | OpenAI model training only | Allowed |
| Googlebot | Google Search and Google AI Overviews | Allowed |
| Google-Extended | Gemini answers and training | Allowed |
| ClaudeBot | Claude | Allowed |
| Firewall | Bot protection | Blocked our test |
| Text without JavaScript | 0 words in the raw homepage HTML | Could not test |
- Your firewall blocked our test requestYour homepage turned away our request from a data center even with a normal browser user agent, so we could not test the AI crawlers themselves. AI crawlers also come from data centers: check that your bot protection lets the verified AI crawlers you want through.
What next
Get the full snapshot report
Etsy against up to 5 competitors on many more buyer questions: where you are missing, the sites to get listed on, and 5 fixes. A PDF in 48 hours.
What is in it · Need something custom? Ask us
Track it every week
Weekly tracking for Etsy is coming. Get notified when it opens.
Check another brand
A competitor, a client, or a brand in another category. Instant for every brand in the Index.
Numbers come straight from the answers we collected; we do not edit them for any brand. We publish counts and the sites cited, never the answers themselves. Etsy team? If something looks wrong, tell us.
We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.