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AI visibility check

Does AI recommend Miele?

miele.com in major home appliances: how often Gemini, Google AI Overviews and ChatGPT name it next to GE Appliances, its top competitor, which sites the answers cite, and whether AI crawlers can read the site.

From the AI Citation Index, Week 41200 buyer questions, asked every week Methodology

17%

of AI answers name Miele

GE Appliances: 37%. Rank 7 of 62 brands tracked.

Miele vs GE Appliances, engine by engine

Named most by Google AI Overviews (18%), least by Gemini (14%). The grey tick is the typical (median) brand of the category.

Gemini
14%
41%
Rank 8 · Avg position 2.4
Google AI Overviews
18%
31%
Rank 5 · Avg position 2.3
ChatGPT
18%
38%
Rank 7 · Avg position 2.8

Questions where GE Appliances is named and Miele is not

  • “What is the most reliable refrigerator brand in 2026?”
  • “Best front load washer that doesn't get moldy”

74 more questions like these in this check. The snapshot finds them all for Miele against up to 5 competitors, on 50 buyer questions asked 3 times in each engine, with the sites to get listed on and 5 fixes.

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Is Miele named, and where?

  • Yes. Miele is named in 17% of the answers across Gemini, Google AI Overviews and ChatGPT.
  • It ranks 7 of 62 brands we track in major home appliances.
  • In list answers it shows up at position 2.3 on average in Google AI Overviews (1 = first).

The category baseline

From the AI Citation Index (62 brands tracked in major home appliances, Week 41).

1%

The typical brand

37%

The category leader

17%

Miele, above typical

See the full major home appliances index · Miele's weekly trend

The sites the answers cite

The sites cited most in AI answers about major home appliances, all engines. Being listed, reviewed or discussed on these is the shortest path into the answers.

  1. youtube.com8.0% of citations
  2. yaleappliance.com4.3% of citations
  3. reddit.com3.2% of citations
  4. consumerreports.org2.9% of citations
  5. homedepot.com2.2% of citations
  6. whirlpool.com1.2% of citations

Can AI crawlers read miele.com?

Yes: nothing we checked stops the AI engines from reading the site. Checked Nov 3, 2026.

CrawlerWhat it feedsrobots.txt
OAI-SearchBotChatGPT search, the pages it cites Allowed
GPTBotOpenAI model training only Allowed
GooglebotGoogle Search and Google AI Overviews Allowed
Google-ExtendedGemini answers and training Allowed
ClaudeBotClaude Allowed
FirewallBot protection Lets them in
Text without JavaScript237 words in the raw homepage HTML Readable

Nothing to fix here. The crawlers behind ChatGPT search, Google AI Overviews and Gemini can read the site, and the homepage text shows without JavaScript. The next step is being cited: see the sites above.

What next

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Miele against up to 5 competitors on many more buyer questions: where you are missing, the sites to get listed on, and 5 fixes. A PDF in 48 hours.

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Numbers come straight from the answers we collected; we do not edit them for any brand. We publish counts and the sites cited, never the answers themselves. Miele team? If something looks wrong, tell us.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.