Does AI recommend Mullvad?
mullvad.net in vpns: how often Gemini, Google AI Overviews and ChatGPT name it next to NordVPN, its top competitor, which sites the answers cite, and whether AI crawlers can read the site.
15%
of AI answers name Mullvad
NordVPN: 54%. Rank 6 of 47 brands tracked.
Mullvad vs NordVPN, engine by engine
Named most by ChatGPT (24%), least by Gemini (9%). The grey tick is the typical (median) brand of the category.
Questions where NordVPN is named and Mullvad is not
- “Best VPN for streaming Netflix”
- “What VPN works best for watching US sports while abroad?”
75 more questions like these in this check. The snapshot finds them all for Mullvad against up to 5 competitors, on 50 buyer questions asked 3 times in each engine, with the sites to get listed on and 5 fixes.
A PDF in 48 hours. What is in it
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Is Mullvad named, and where?
- Yes. Mullvad is named in 15% of the answers across Gemini, Google AI Overviews and ChatGPT.
- It ranks 6 of 47 brands we track in vpns.
- In list answers it shows up at position 2.5 on average in Gemini (1 = first).
The category baseline
From the AI Citation Index (47 brands tracked in vpns, Week 41).
1%
The typical brand
54%
The category leader
15%
Mullvad, above typical
The sites the answers cite
The sites cited most in AI answers about vpns, all engines. Being listed, reviewed or discussed on these is the shortest path into the answers.
- youtube.com6.7% of citations
- reddit.com3.9% of citations
- cnet.com3.7% of citations
- nordvpn.com3.4% of citations
- protonvpn.com3.2% of citations
- surfshark.com2.9% of citations
- techradar.com2.5% of citations
Can AI crawlers read mullvad.net?
Yes: nothing we checked stops the AI engines from reading the site. Checked Nov 3, 2026.
| Crawler | What it feeds | robots.txt |
|---|---|---|
| OAI-SearchBot | ChatGPT search, the pages it cites | Allowed |
| GPTBot | OpenAI model training only | Allowed |
| Googlebot | Google Search and Google AI Overviews | Allowed |
| Google-Extended | Gemini answers and training | Allowed |
| ClaudeBot | Claude | Allowed |
| Firewall | Bot protection | Lets them in |
| Text without JavaScript | 513 words in the raw homepage HTML | Readable |
Nothing to fix here. The crawlers behind ChatGPT search, Google AI Overviews and Gemini can read the site, and the homepage text shows without JavaScript. The next step is being cited: see the sites above.
What next
Get the full snapshot report
Mullvad against up to 5 competitors on many more buyer questions: where you are missing, the sites to get listed on, and 5 fixes. A PDF in 48 hours.
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Track it every week
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Check another brand
A competitor, a client, or a brand in another category. Instant for every brand in the Index.
Numbers come straight from the answers we collected; we do not edit them for any brand. We publish counts and the sites cited, never the answers themselves. Mullvad team? If something looks wrong, tell us.
We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.