Does AI recommend Ninja?
ninjakitchen.com in coffee & espresso machines: how often Gemini, Google AI Overviews and ChatGPT name it next to Breville, its top competitor, which sites the answers cite, and whether AI crawlers can read the site.
10%
of AI answers name Ninja
Breville: 28%. Rank 6 of 61 brands tracked.
Ninja vs Breville, engine by engine
Named most by ChatGPT (11%), least by Google AI Overviews (8%). The grey tick is the typical (median) brand of the category.
Questions where Breville is named and Ninja is not
- “Best espresso machine for beginners”
- “Best home espresso machine with a built in grinder”
51 more questions like these in this check. The snapshot finds them all for Ninja against up to 5 competitors, on 50 buyer questions asked 3 times in each engine, with the sites to get listed on and 5 fixes.
A PDF in 48 hours. What is in it
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Is Ninja named, and where?
- Yes. Ninja is named in 10% of the answers across Gemini, Google AI Overviews and ChatGPT.
- It ranks 6 of 61 brands we track in coffee & espresso machines.
- In list answers it shows up at position 2.1 on average in Gemini (1 = first).
The category baseline
From the AI Citation Index (61 brands tracked in coffee & espresso machines, Week 41).
2%
The typical brand
28%
The category leader
10%
Ninja, above typical
See the full coffee & espresso machines index · Ninja's weekly trend
The sites the answers cite
The sites cited most in AI answers about coffee & espresso machines, all engines. Being listed, reviewed or discussed on these is the shortest path into the answers.
- youtube.com8.2% of citations
- reddit.com5.0% of citations
- clivecoffee.com1.2% of citations
- seriouseats.com1.1% of citations
Can AI crawlers read ninjakitchen.com?
Mostly. One setting is worth a look. Checked Nov 3, 2026.
| Crawler | What it feeds | robots.txt |
|---|---|---|
| OAI-SearchBot | ChatGPT search, the pages it cites | Allowed |
| GPTBot | OpenAI model training only | Allowed |
| Googlebot | Google Search and Google AI Overviews | Allowed |
| Google-Extended | Gemini answers and training | Allowed |
| ClaudeBot | Claude | Allowed |
| Firewall | Cloudflare in front of the site | Blocked our test |
| Text without JavaScript | 0 words in the raw homepage HTML | Could not test |
The site has no robots.txt, so every crawler is allowed.
- Cloudflare blocked our test requestYour homepage turned away our request from a data center even with a normal browser user agent, so we could not test the AI crawlers themselves. AI crawlers also come from data centers: check that your bot protection lets the verified AI crawlers you want through.
What next
Get the full snapshot report
Ninja against up to 5 competitors on many more buyer questions: where you are missing, the sites to get listed on, and 5 fixes. A PDF in 48 hours.
What is in it · Need something custom? Ask us
Track it every week
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Check another brand
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Numbers come straight from the answers we collected; we do not edit them for any brand. We publish counts and the sites cited, never the answers themselves. Ninja team? If something looks wrong, tell us.
We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.