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Does AI recommend Substack?

How often AI answers name Substack when buyers ask about email marketing, engine by engine, and which sites those answers cite.

Week 40, Sep 28 - Oct 4, 2026Updated Oct 2, 2026Methodology

10%

of answers name Substack, all engines

Rank 12 of 80 brands tracked.

Engine by engine

Strongest on Gemini (11%), weakest on ChatGPT (9%). Avg position is where the brand appears in list-style answers (1 = first).

Gemini 11% Rank 10 of 80Range 7%-16%Avg position 2.2
Google AI Overviews 10% Rank 12 of 80Range 6%-14%Avg position 1.9
ChatGPT (search) 9% Rank 12 of 80Range 5%-13%Avg position 2.3

Last 1 weeks

Share of answers naming Substack. Point at a grey line to pick out one engine. A missing point means that engine was not published that week.

0% 5% 10% 15% 20% W40 ChatGPT, Week 40: 9% ChatGPT 9% Google AI Overviews, Week 40: 10% Google AI Overviews 10% Gemini, Week 40: 11% Gemini 11% All engines, Week 40: 10% All engines 10% 0% 5% 10% 15% 20% W40 ChatGPT, Week 40: 9% ChatGPT 9% Google AI Overviews, Week 40: 10% Google AIOverviews 10% Gemini, Week 40: 11% Gemini 11% All engines, Week 40: 10% All engines10%
Show the numbers
WeekAll enginesGeminiGoogle AI OverviewsChatGPT
Week 4010%11%10%9%

The detail behind the numbers

The prompts where competitors are named and Substack is not, and the sources it is missing from, come with the free check and the snapshot.

Where is Substack missing?Get the prompts and sources for your brand, free.

Check Substack for free

Numbers come straight from the weekly data; we do not edit them for any brand. Substack team? If something looks wrong, request a correction and we will check the answers and reply within 2 business days. Back to the email marketing index.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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