Weekly movers: email marketing
Every week, a short note on which brands gained or lost ground in AI answers, and the sources behind the change.
Notes
The first note comes with the second published week.
Movers in Week 41
Change in the share of answers naming each brand, from last week (hollow dot) to this week.
- Mailchimp on Google AI Overviews +9 pts 34% to 42% of answers. Within the likely range, so watch next week.
- Constant Contact on Gemini +5 pts 7% to 12% of answers. Within the likely range, so watch next week.
- ActiveCampaign on Gemini −4 pts 38% to 33% of answers. Within the likely range, so watch next week.
- HubSpot on Google AI Overviews +4 pts 17% to 20% of answers. Within the likely range, so watch next week.
- Kit (ConvertKit) on Google AI Overviews +4 pts 18% to 22% of answers. Within the likely range, so watch next week.
- Brevo on ChatGPT +3 pts 37% to 40% of answers. Within the likely range, so watch next week.
- Brevo on Google AI Overviews −3 pts 31% to 28% of answers. Within the likely range, so watch next week.
- HubSpot on ChatGPT −3 pts 26% to 23% of answers. Within the likely range, so watch next week.
- Mailgun on Gemini +2 pts 3% to 5% of answers. Within the likely range, so watch next week.
- beehiiv on ChatGPT +2 pts 12% to 14% of answers. Within the likely range, so watch next week.
Does AI recommend your brand?
Free check: how often ChatGPT, Gemini and Google AI Overviews name your brand next to your top competitor, and whether AI crawlers can read your site. Instant for brands in the Index.