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Does AI recommend SoFi?

How often AI answers name SoFi when buyers in the US ask about personal loans, engine by engine, and which sites those answers cite. US market

Week 41, Oct 5-11, 2026Updated Oct 9, 2026Methodology

39%

of answers name SoFi, all engines

Rank 1 of 65 brands tracked. Unchanged vs last week.

Engine by engine

Strongest on Google AI Overviews (41%), weakest on ChatGPT (37%). Avg position is where the brand appears in list-style answers (1 = first).

Gemini 40%−3 points vs last week Rank 2 of 65Range 36%-44%Avg position 1.4
Google AI Overviews 41%+3 points vs last week Rank 1 of 65Range 37%-45%Avg position 1.7
ChatGPT (search) 37%+1 points vs last week Rank 1 of 65Range 33%-40%Avg position 1.9

Last 2 weeks

Share of answers naming SoFi. Point at a grey line to pick out one engine. A missing point means that engine was not published that week.

30% 35% 40% 45% 50% W40 W41 ChatGPT, Week 40: 36% ChatGPT, Week 41: 37% ChatGPT 37% Google AI Overviews, Week 40: 38% Google AI Overviews, Week 41: 41% Google AI Overviews 41% Gemini, Week 40: 43% Gemini, Week 41: 40% Gemini 40% All engines, Week 40: 39% All engines, Week 41: 39% All engines 39% 30% 35% 40% 45% 50% W40 W41 ChatGPT, Week 40: 36% ChatGPT, Week 41: 37% ChatGPT 37% Google AI Overviews, Week 40: 38% Google AI Overviews, Week 41: 41% Google AIOverviews 41% Gemini, Week 40: 43% Gemini, Week 41: 40% Gemini 40% All engines, Week 40: 39% All engines, Week 41: 39% All engines39%
Show the numbers
WeekAll enginesGeminiGoogle AI OverviewsChatGPT
Week 4139%40%41%37%
Week 4039%43%38%36%

The detail behind the numbers

The prompts where competitors are named and SoFi is not, and the sources it is missing from, come with the free check and the snapshot.

Where is SoFi missing?Get the prompts and sources for your brand, free.

See SoFi's AI visibility check

Numbers come straight from the weekly data; we do not edit them for any brand. SoFi team? If something looks wrong, request a correction and we will check the answers and reply within 2 business days. Back to the personal loans index.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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