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Does AI recommend Upgrade?

How often AI answers name Upgrade when buyers in the US ask about personal loans, engine by engine, and which sites those answers cite. US market

Week 41, Oct 5-11, 2026Updated Oct 9, 2026Methodology

28%

of answers name Upgrade, all engines

Rank 3 of 65 brands tracked. +3 pts vs last week.

Engine by engine

Strongest on ChatGPT (29%), weakest on Google AI Overviews (26%). Avg position is where the brand appears in list-style answers (1 = first).

Gemini 29%−1 points vs last week Rank 3 of 65Range 25%-33%Avg position 2.7
Google AI Overviews 26%+2 points vs last week Rank 4 of 65Range 23%-30%Avg position 2.6
ChatGPT (search) 29%+9 points vs last week Rank 3 of 65Range 26%-33%Avg position 3.3

Last 2 weeks

Share of answers naming Upgrade. Point at a grey line to pick out one engine. A missing point means that engine was not published that week.

10% 15% 20% 25% 30% W40 W41 ChatGPT, Week 40: 21% ChatGPT, Week 41: 29% ChatGPT 29% Google AI Overviews, Week 40: 25% Google AI Overviews, Week 41: 26% Google AI Overviews 26% Gemini, Week 40: 30% Gemini, Week 41: 29% Gemini 29% All engines, Week 40: 25% All engines, Week 41: 28% All engines 28% 10% 15% 20% 25% 30% W40 W41 ChatGPT, Week 40: 21% ChatGPT, Week 41: 29% ChatGPT 29% Google AI Overviews, Week 40: 25% Google AI Overviews, Week 41: 26% Google AIOverviews 26% Gemini, Week 40: 30% Gemini, Week 41: 29% Gemini 29% All engines, Week 40: 25% All engines, Week 41: 28% All engines28%
Show the numbers
WeekAll enginesGeminiGoogle AI OverviewsChatGPT
Week 4128%29%26%29%
Week 4025%30%25%21%

The detail behind the numbers

The prompts where competitors are named and Upgrade is not, and the sources it is missing from, come with the free check and the snapshot.

Where is Upgrade missing?Get the prompts and sources for your brand, free.

See Upgrade's AI visibility check

Numbers come straight from the weekly data; we do not edit them for any brand. Upgrade team? If something looks wrong, request a correction and we will check the answers and reply within 2 business days. Back to the personal loans index.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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