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Does AI recommend Upstart?

How often AI answers name Upstart when buyers in the US ask about personal loans, engine by engine, and which sites those answers cite. US market

Week 41, Oct 5-11, 2026Updated Oct 9, 2026Methodology

37%

of answers name Upstart, all engines

Rank 2 of 65 brands tracked. +2 pts vs last week.

Engine by engine

Strongest on Gemini (42%), weakest on ChatGPT (33%). Avg position is where the brand appears in list-style answers (1 = first).

Gemini 42%+1 points vs last week Rank 1 of 65Range 38%-46%Avg position 2.5
Google AI Overviews 37%+3 points vs last week Rank 2 of 65Range 33%-41%Avg position 2.5
ChatGPT (search) 33%+1 points vs last week Rank 2 of 65Range 29%-36%Avg position 2.5

Last 2 weeks

Share of answers naming Upstart. Point at a grey line to pick out one engine. A missing point means that engine was not published that week.

30% 35% 40% 45% 50% W40 W41 ChatGPT, Week 40: 32% ChatGPT, Week 41: 33% ChatGPT 33% Google AI Overviews, Week 40: 33% Google AI Overviews, Week 41: 37% Google AI Overviews 37% Gemini, Week 40: 41% Gemini, Week 41: 42% Gemini 42% All engines, Week 40: 35% All engines, Week 41: 37% All engines 37% 30% 35% 40% 45% 50% W40 W41 ChatGPT, Week 40: 32% ChatGPT, Week 41: 33% ChatGPT 33% Google AI Overviews, Week 40: 33% Google AI Overviews, Week 41: 37% Google AIOverviews 37% Gemini, Week 40: 41% Gemini, Week 41: 42% Gemini 42% All engines, Week 40: 35% All engines, Week 41: 37% All engines37%
Show the numbers
WeekAll enginesGeminiGoogle AI OverviewsChatGPT
Week 4137%42%37%33%
Week 4035%41%33%32%

The detail behind the numbers

The prompts where competitors are named and Upstart is not, and the sources it is missing from, come with the free check and the snapshot.

Where is Upstart missing?Get the prompts and sources for your brand, free.

See Upstart's AI visibility check

Numbers come straight from the weekly data; we do not edit them for any brand. Upstart team? If something looks wrong, request a correction and we will check the answers and reply within 2 business days. Back to the personal loans index.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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