Does AI recommend Upstart?

How often AI answers name Upstart when buyers ask about personal loans, engine by engine, and which sites those answers cite.

Week 40, Sep 28 - Oct 4, 2026Updated Oct 2, 2026Methodology

35%

of answers name Upstart, all engines

Rank 2 of 65 brands tracked.

Engine by engine

Strongest on Gemini (41%), weakest on ChatGPT (32%). Avg position is where the brand appears in list-style answers (1 = first).

Gemini 41% Rank 2 of 65Range 34%-48%Avg position 2.3

Google AI Overviews 33% Rank 2 of 65Range 27%-40%Avg position 2.5

ChatGPT (search) 32% Rank 2 of 65Range 26%-39%Avg position 2.2

Last 1 weeks

Share of answers naming Upstart. Point at a grey line to pick out one engine. A missing point means that engine was not published that week.

Show the numbers

Week	All engines	Gemini	Google AI Overviews	ChatGPT
Week 40	35%	41%	33%	32%

The detail behind the numbers

The prompts where competitors are named and Upstart is not, and the sources it is missing from, come with the free check and the snapshot.

Where is Upstart missing?Get the prompts and sources for your brand, free.

Check Upstart for free

Numbers come straight from the weekly data; we do not edit them for any brand. Upstart team? If something looks wrong, request a correction and we will check the answers and reply within 2 business days. Back to the personal loans index.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

Is Upstart your brand?

Get the free check: 10 buyer questions per engine, your brand next to one competitor, and the prompts where you are missing.