Does AI recommend Hiscox?
hiscox.com in small business insurance: how often Gemini, Google AI Overviews and ChatGPT name it next to The Hartford, its top competitor, which sites the answers cite, and whether AI crawlers can read the site.
26%
of AI answers name Hiscox
The Hartford: 39%. Rank 3 of 60 brands tracked.
Hiscox vs The Hartford, engine by engine
Named most by ChatGPT (27%), least by Google AI Overviews (25%). The grey tick is the typical (median) brand of the category.
Questions where The Hartford is named and Hiscox is not
- “Best BOP for a small business that owns its building”
- “Which workers comp insurer is best for a restaurant with 15 employees?”
34 more questions like these in this check. The snapshot finds them all for Hiscox against up to 5 competitors, on 50 buyer questions asked 3 times in each engine, with the sites to get listed on and 5 fixes.
A PDF in 48 hours. What is in it
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The result as a PDF you can forward, then the same check again in 30 days so you see what moved.
Is Hiscox named, and where?
- Yes. Hiscox is named in 26% of the answers across Gemini, Google AI Overviews and ChatGPT.
- It ranks 3 of 60 brands we track in small business insurance.
- In list answers it shows up at position 2.7 on average in Gemini (1 = first).
- Its own site, hiscox.com, is the 6th most cited site in the category.
The category baseline
From the AI Citation Index (60 brands tracked in small business insurance, Week 41).
1%
The typical brand
39%
The category leader
26%
Hiscox, above typical
See the full small business insurance index · Hiscox's weekly trend
The sites the answers cite
The sites cited most in AI answers about small business insurance, all engines. Being listed, reviewed or discussed on these is the shortest path into the answers.
- thehartford.com5.5% of citations
- insureon.com4.7% of citations
- nextinsurance.com4.4% of citations
- moneygeek.com4.0% of citations
- progressivecommercial.com3.2% of citations
- hiscox.com3.1% of citations
- youtube.com2.2% of citations
- thimble.com2.1% of citations
Can AI crawlers read hiscox.com?
Mostly. One setting is worth a look. Checked Nov 2, 2026.
| Crawler | What it feeds | robots.txt |
|---|---|---|
| OAI-SearchBot | ChatGPT search, the pages it cites | Allowed |
| GPTBot | OpenAI model training only | Allowed |
| Googlebot | Google Search and Google AI Overviews | Allowed |
| Google-Extended | Gemini answers and training | Allowed |
| ClaudeBot | Claude | Allowed |
| Firewall | Cloudflare in front of the site | Blocked our test |
| Text without JavaScript | 0 words in the raw homepage HTML | Could not test |
- Cloudflare blocked our test requestYour homepage turned away our request from a data center even with a normal browser user agent, so we could not test the AI crawlers themselves. AI crawlers also come from data centers: check that your bot protection lets the verified AI crawlers you want through.
What next
Get the full snapshot report
Hiscox against up to 5 competitors on many more buyer questions: where you are missing, the sites to get listed on, and 5 fixes. A PDF in 48 hours.
What is in it · Need something custom? Ask us
Track it every week
Weekly tracking for Hiscox is coming. Get notified when it opens.
Check another brand
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Numbers come straight from the answers we collected; we do not edit them for any brand. We publish counts and the sites cited, never the answers themselves. Hiscox team? If something looks wrong, tell us.
We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.