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Which small business insurance brands AI answers recommend

Every week we ask 200 buyer questions, the way people really ask them, and count which brands the answers name and which sites they cite.

Week 41, Oct 5-11, 2026 (latest) Updated 3 of 3 engines published US market Asked from the US Methodology

Named most often

The Hartford

in 39% of answers across the published engines

Site AI cites most

thehartford.com

5.5% of all citations, a site

Top 10 brands, all engines

Share of answers that name the brand, across ChatGPT, Gemini, Google AI Overviews. The small figure is the change in points vs the previous week.

  1. 1 The Hartford 39%
  2. 2 Next Insurance 35%
  3. 3 Hiscox 26%
  4. 4 Travelers 16%
  5. 5 Thimble 16%
  6. 6 Progressive Commercial 14%
  7. 7 Chubb 11%
  8. 8 biBERK 11%
  9. 9 Insureon 10%
  10. 10 Nationwide 8%
Embed 
<iframe src="https://ujeebu.com/ai-index/small-business-insurance/embed/overall" width="100%" height="520" style="border:0" loading="lazy" title="Top small business insurance brands in AI answers in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/small-business-insurance?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top small business insurance brands in AI answers in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Top 10 by engine

Each engine answers differently. The bar is the share of that engine's answers naming the brand; the thin line is the likely range (95%): ask the same questions again and the number would probably land inside it.

Gemini

600 answers, 100% of prompts collected

  1. 1 The Hartford 40% Likely range 36% to 44%
  2. 2 Next Insurance 34% Likely range 30% to 37%
  3. 3 Hiscox 26% Likely range 22% to 29%
  4. 4 Thimble 17% Likely range 14% to 20%
  5. 5 Travelers 14% Likely range 11% to 17%
  6. 6 Progressive Commercial 12% Likely range 10% to 15%
  7. 7 biBERK 11% Likely range 9% to 14%
  8. 8 Chubb 11% Likely range 9% to 14%
  9. 9 Insureon 9% Likely range 7% to 11%
  10. 10 Simply Business 8% Likely range 6% to 10%
Full table
Gemini, US market, Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
The Hartford 238 / 600 (40%) 36%-44% 1.8 16.4% n/a
Next Insurance 201 / 600 (34%) 30%-37% 1.8 13.8% n/a
Hiscox 154 / 600 (26%) 22%-29% 2.7 10.6% n/a
Thimble 100 / 600 (17%) 14%-20% 2.7 6.9% n/a
Travelers 83 / 600 (14%) 11%-17% 2.9 5.7% n/a
Progressive Commercial 74 / 600 (12%) 10%-15% 2.6 5.1% n/a
biBERK 67 / 600 (11%) 9%-14% 2.8 4.6% n/a
Chubb 66 / 600 (11%) 9%-14% 2.8 4.6% n/a
Insureon 51 / 600 (9%) 7%-11% 2.5 3.5% n/a
Simply Business 48 / 600 (8%) 6%-10% 2.7 3.3% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/small-business-insurance/embed/gemini" width="100%" height="520" style="border:0" loading="lazy" title="Top small business insurance brands on Gemini in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/small-business-insurance?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top small business insurance brands on Gemini in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Google AI Overviews

585 answers, 100% of prompts collected. Google AI Overviews appeared on 98% of searches

  1. 1 The Hartford 45% Likely range 41% to 49%
  2. 2 Next Insurance 38% Likely range 34% to 42%
  3. 3 Hiscox 25% Likely range 22% to 29%
  4. 4 Progressive Commercial 19% Likely range 16% to 22%
  5. 5 Travelers 15% Likely range 12% to 18%
  6. 6 Thimble 15% Likely range 12% to 18%
  7. 7 Chubb 10% Likely range 8% to 13%
  8. 8 biBERK 10% Likely range 7% to 12%
  9. 9 Nationwide 9% Likely range 7% to 12%
  10. 10 Simply Business 9% Likely range 7% to 11%
Full table
Google AI Overviews, US market, Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
The Hartford 262 / 585 (45%) 41%-49% 2.1 17.4% n/a
Next Insurance 222 / 585 (38%) 34%-42% 2.3 14.8% n/a
Hiscox 146 / 585 (25%) 22%-29% 2.7 9.7% n/a
Progressive Commercial 111 / 585 (19%) 16%-22% 2.7 7.4% n/a
Travelers 88 / 585 (15%) 12%-18% 3.4 5.9% n/a
Thimble 85 / 585 (15%) 12%-18% 2.7 5.7% n/a
Chubb 59 / 585 (10%) 8%-13% 2.9 3.9% n/a
biBERK 56 / 585 (10%) 7%-12% 2.8 3.7% n/a
Nationwide 53 / 585 (9%) 7%-12% 3.1 3.5% n/a
Simply Business 51 / 585 (9%) 7%-11% 3.1 3.4% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/small-business-insurance/embed/google_aio" width="100%" height="520" style="border:0" loading="lazy" title="Top small business insurance brands on Google AI Overviews in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/small-business-insurance?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top small business insurance brands on Google AI Overviews in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

ChatGPT (search)

600 answers, 100% of prompts collected

  1. 1 The Hartford 34% Likely range 30% to 37%
  2. 2 Next Insurance 33% Likely range 30% to 37%
  3. 3 Hiscox 27% Likely range 23% to 31%
  4. 4 Travelers 19% Likely range 16% to 22%
  5. 5 Thimble 16% Likely range 13% to 19%
  6. 6 Insureon 13% Likely range 10% to 16%
  7. 7 Chubb 13% Likely range 10% to 16%
  8. 8 biBERK 11% Likely range 9% to 14%
  9. 9 Progressive Commercial 11% Likely range 9% to 14%
  10. 10 Nationwide 9% Likely range 7% to 11%
Full table
ChatGPT (search), US market, Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
The Hartford 201 / 600 (34%) 30%-37% 2.0 14.3% n/a
Next Insurance 199 / 600 (33%) 30%-37% 2.1 14.1% n/a
Hiscox 161 / 600 (27%) 23%-31% 2.9 11.4% n/a
Travelers 111 / 600 (19%) 16%-22% 3.0 7.9% n/a
Thimble 95 / 600 (16%) 13%-19% 2.8 6.7% n/a
Insureon 77 / 600 (13%) 10%-16% 3.0 5.5% n/a
Chubb 76 / 600 (13%) 10%-16% 3.0 5.4% n/a
biBERK 65 / 600 (11%) 9%-14% 3.4 4.6% n/a
Progressive Commercial 65 / 600 (11%) 9%-14% 2.0 4.6% n/a
Nationwide 51 / 600 (9%) 7%-11% 3.6 3.6% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/small-business-insurance/embed/chatgpt" width="100%" height="520" style="border:0" loading="lazy" title="Top small business insurance brands on ChatGPT (search) in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/small-business-insurance?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top small business insurance brands on ChatGPT (search) in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Which sites AI trusts

The 10 domains cited most often as sources in these answers, as a share of all citations. Brands rarely win on their own site: the answers lean on review sites, forums and media.

  1. 1 thehartford.com Brand site 5.5%
  2. 2 openai.com Other 5.5%
  3. 3 google.com Other 5.3%
  4. 4 insureon.com Brand site 4.7%
  5. 5 nextinsurance.com Brand site 4.4%
  6. 6 moneygeek.com Review site 4.0%
  7. 7 progressivecommercial.com Brand site 3.2%
  8. 8 hiscox.com Brand site 3.1%
  9. 9 youtube.com Video and other 2.2%
  10. 10 thimble.com Brand site 2.1%
By engine
DomainType ChatGPTGeminiGoogle AI Overviews
thehartford.comBrand site 5.8%3.5%7.3%
openai.comOther 16.4%n/an/a
google.comOther 15.4%0.2%0.2%
insureon.comBrand site 2.9%8.8%2.3%
nextinsurance.comBrand site 5.9%2.1%5.1%
moneygeek.comReview site 3.5%8.4%0.2%
progressivecommercial.comBrand site 2.7%2.5%4.6%
hiscox.comBrand site 5.1%1.1%3.0%
youtube.comVideo and other n/a0.1%6.4%
thimble.comBrand site 3.0%1.3%2.1%
Embed 
<iframe src="https://ujeebu.com/ai-index/small-business-insurance/embed/domains" width="100%" height="520" style="border:0" loading="lazy" title="Sites AI cites for small business insurance in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/small-business-insurance?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Sites AI cites for small business insurance in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Weekly movers

The largest changes vs the previous week, from last week's share (hollow dot) to this week's. One week can be noise: a move is clear only when this week's range and last week's do not overlap.

First week: movers appear from the second published week.

About this week's data

Prompts
200: 80 recommendation, 50 problem-led, 40 comparison, 30 price
Market
US market: buyer questions in US English, asked from the US. Asked 3 times this week on each engine.
Collected
Oct 6, 2026 to Oct 10, 2026
Checked by hand
15 answers, 0 with errors

Brand names are reported as they appear in answers. How we collect and count: methodology. Spotted an error? Tell us. Data licensed CC BY 4.0.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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