Does AI recommend Liberty Mutual?
libertymutual.com in auto insurance: how often Gemini, Google AI Overviews and ChatGPT name it next to State Farm, its top competitor, which sites the answers cite, and whether AI crawlers can read the site.
11%
of AI answers name Liberty Mutual
State Farm: 45%. Rank 9 of 63 brands tracked.
Liberty Mutual vs State Farm, engine by engine
Named most by Google AI Overviews (15%), least by ChatGPT (7%). The grey tick is the typical (median) brand of the category.
Questions where State Farm is named and Liberty Mutual is not
- “Best car insurance for a driver with a clean record and good credit”
- “Best car insurance for college students away at school”
66 more questions like these in this check. The snapshot finds them all for Liberty Mutual against up to 5 competitors, on 50 buyer questions asked 3 times in each engine, with the sites to get listed on and 5 fixes.
A PDF in 48 hours. What is in it
Email me this as a PDF, plus a re-check next month
The result as a PDF you can forward, then the same check again in 30 days so you see what moved.
Is Liberty Mutual named, and where?
- Yes. Liberty Mutual is named in 11% of the answers across Gemini, Google AI Overviews and ChatGPT.
- It ranks 9 of 63 brands we track in auto insurance.
- In list answers it shows up at position 3.1 on average in ChatGPT (1 = first).
The category baseline
From the AI Citation Index (63 brands tracked in auto insurance, Week 41).
1%
The typical brand
45%
The category leader
11%
Liberty Mutual, above typical
See the full auto insurance index · Liberty Mutual's weekly trend
The sites the answers cite
The sites cited most in AI answers about auto insurance, all engines. Being listed, reviewed or discussed on these is the shortest path into the answers.
- thezebra.com4.9% of citations
- insurify.com4.7% of citations
- progressive.com4.3% of citations
- geico.com3.7% of citations
- moneygeek.com3.1% of citations
- wallethub.com3.0% of citations
- insurance.com2.8% of citations
- statefarm.com2.6% of citations
Can AI crawlers read libertymutual.com?
Not fully. The fixes below are listed most important first. Checked Nov 2, 2026.
| Crawler | What it feeds | robots.txt |
|---|---|---|
| OAI-SearchBot | ChatGPT search, the pages it cites | Allowed |
| GPTBot | OpenAI model training only | Allowed |
| Googlebot | Google Search and Google AI Overviews | Allowed |
| Google-Extended | Gemini answers and training | Allowed |
| ClaudeBot | Claude | Allowed |
| Firewall | Akamai in front of the site | Blocks AI crawlers |
| Text without JavaScript | 723 words in the raw homepage HTML | Readable |
The site has no robots.txt, so every crawler is allowed.
- Akamai blocks AI crawlersYour homepage answered our AI crawler request with a 403 or a challenge page, while a browser got the page. Allow verified AI crawlers in your firewall or bot protection settings.
What next
Get the full snapshot report
Liberty Mutual against up to 5 competitors on many more buyer questions: where you are missing, the sites to get listed on, and 5 fixes. A PDF in 48 hours.
What is in it · Need something custom? Ask us
Track it every week
Weekly tracking for Liberty Mutual is coming. Get notified when it opens.
Check another brand
A competitor, a client, or a brand in another category. Instant for every brand in the Index.
Numbers come straight from the answers we collected; we do not edit them for any brand. We publish counts and the sites cited, never the answers themselves. Liberty Mutual team? If something looks wrong, tell us.
We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.