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Which auto insurance brands AI answers recommend

Every week we ask 200 buyer questions, the way people really ask them, and count which brands the answers name and which sites they cite.

Week 41, Oct 5-11, 2026 (latest) Updated 3 of 3 engines published Methodology

Named most often

State Farm

in 45% of answers across the published engines

Site AI cites most

openai.com

4.9% of all citations, a site

Top 10 brands, all engines

Share of answers that name the brand, across ChatGPT, Gemini, Google AI Overviews. The small figure is the change in points vs the previous week.

  1. 1 State Farm 45%
  2. 2 Progressive 43%
  3. 3 GEICO 42%
  4. 4 USAA 36%
  5. 5 Travelers 24%
  6. 6 Allstate 19%
  7. 7 Nationwide 19%
  8. 8 Erie Insurance 13%
  9. 9 Liberty Mutual 11%
  10. 10 Amica 9%
Embed 
<iframe src="https://ujeebu.com/ai-index/auto-insurance/embed/overall" width="100%" height="520" style="border:0" loading="lazy" title="Top auto insurance brands in AI answers"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/auto-insurance?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top auto insurance brands in AI answers, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Top 10 by engine

Each engine answers differently. The bar is the share of that engine's answers naming the brand; the thin line is the likely range (95%): ask the same questions again and the number would probably land inside it.

Gemini

597 answers, 100% of prompts collected

  1. 1 State Farm 49% Likely range 45% to 53%
  2. 2 Progressive 44% Likely range 40% to 48%
  3. 3 GEICO 41% Likely range 37% to 45%
  4. 4 USAA 38% Likely range 34% to 42%
  5. 5 Travelers 24% Likely range 21% to 28%
  6. 6 Nationwide 24% Likely range 20% to 27%
  7. 7 Allstate 23% Likely range 20% to 27%
  8. 8 Erie Insurance 12% Likely range 10% to 15%
  9. 9 Liberty Mutual 12% Likely range 10% to 15%
  10. 10 Farmers Insurance 7% Likely range 5% to 9%
Full table
Gemini, Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
State Farm 291 / 597 (49%) 45%-53% 2.4 14.1% n/a
Progressive 262 / 597 (44%) 40%-48% 2.6 12.7% n/a
GEICO 247 / 597 (41%) 37%-45% 2.3 11.9% n/a
USAA 226 / 597 (38%) 34%-42% 2.9 10.9% n/a
Travelers 144 / 597 (24%) 21%-28% 2.8 7.0% n/a
Nationwide 141 / 597 (24%) 20%-27% 2.5 6.8% n/a
Allstate 139 / 597 (23%) 20%-27% 2.9 6.7% n/a
Erie Insurance 72 / 597 (12%) 10%-15% 3.1 3.5% n/a
Liberty Mutual 71 / 597 (12%) 10%-15% 3.4 3.4% n/a
Farmers Insurance 42 / 597 (7%) 5%-9% 3.7 2.0% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/auto-insurance/embed/gemini" width="100%" height="520" style="border:0" loading="lazy" title="Top auto insurance brands on Gemini"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/auto-insurance?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top auto insurance brands on Gemini, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Google AI Overviews

582 answers, 100% of prompts collected. Google AI Overviews appeared on 97% of searches

  1. 1 Progressive 46% Likely range 42% to 50%
  2. 2 GEICO 44% Likely range 40% to 48%
  3. 3 State Farm 43% Likely range 39% to 47%
  4. 4 USAA 39% Likely range 35% to 43%
  5. 5 Travelers 23% Likely range 20% to 26%
  6. 6 Allstate 19% Likely range 16% to 22%
  7. 7 Nationwide 18% Likely range 15% to 22%
  8. 8 Liberty Mutual 15% Likely range 12% to 18%
  9. 9 Erie Insurance 11% Likely range 9% to 14%
  10. 10 Farmers Insurance 9% Likely range 7% to 11%
Full table
Google AI Overviews, Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Progressive 266 / 582 (46%) 42%-50% 2.6 12.7% n/a
GEICO 254 / 582 (44%) 40%-48% 2.4 12.1% n/a
State Farm 251 / 582 (43%) 39%-47% 2.3 12.0% n/a
USAA 228 / 582 (39%) 35%-43% 3.0 10.9% n/a
Travelers 133 / 582 (23%) 20%-26% 2.6 6.3% n/a
Allstate 108 / 582 (19%) 16%-22% 3.1 5.2% n/a
Nationwide 107 / 582 (18%) 15%-22% 2.7 5.1% n/a
Liberty Mutual 85 / 582 (15%) 12%-18% 3.6 4.1% n/a
Erie Insurance 65 / 582 (11%) 9%-14% 3.6 3.1% n/a
Farmers Insurance 50 / 582 (9%) 7%-11% 3.6 2.4% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/auto-insurance/embed/google_aio" width="100%" height="520" style="border:0" loading="lazy" title="Top auto insurance brands on Google AI Overviews"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/auto-insurance?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top auto insurance brands on Google AI Overviews, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

ChatGPT (search)

600 answers, 100% of prompts collected

  1. 1 State Farm 44% Likely range 40% to 48%
  2. 2 GEICO 41% Likely range 37% to 45%
  3. 3 Progressive 38% Likely range 34% to 42%
  4. 4 USAA 30% Likely range 26% to 33%
  5. 5 Travelers 24% Likely range 21% to 28%
  6. 6 Allstate 16% Likely range 13% to 19%
  7. 7 Erie Insurance 15% Likely range 12% to 18%
  8. 8 Nationwide 14% Likely range 11% to 17%
  9. 9 Amica 13% Likely range 10% to 16%
  10. 10 Liberty Mutual 7% Likely range 6% to 10%
Full table
ChatGPT (search), Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
State Farm 261 / 600 (44%) 40%-48% 2.7 14.4% n/a
GEICO 247 / 600 (41%) 37%-45% 2.2 13.6% n/a
Progressive 229 / 600 (38%) 34%-42% 2.9 12.6% n/a
USAA 177 / 600 (30%) 26%-33% 3.8 9.7% n/a
Travelers 144 / 600 (24%) 21%-28% 2.9 7.9% n/a
Allstate 96 / 600 (16%) 13%-19% 3.8 5.3% n/a
Erie Insurance 88 / 600 (15%) 12%-18% 2.9 4.8% n/a
Nationwide 84 / 600 (14%) 11%-17% 3.3 4.6% n/a
Amica 76 / 600 (13%) 10%-16% 3.6 4.2% n/a
Liberty Mutual 44 / 600 (7%) 6%-10% 3.1 2.4% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/auto-insurance/embed/chatgpt" width="100%" height="520" style="border:0" loading="lazy" title="Top auto insurance brands on ChatGPT (search)"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/auto-insurance?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top auto insurance brands on ChatGPT (search), Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Which sites AI trusts

The 10 domains cited most often as sources in these answers, as a share of all citations. Brands rarely win on their own site: the answers lean on review sites, forums and media.

  1. 1 openai.com Other 4.9%
  2. 2 thezebra.com Brand site 4.9%
  3. 3 google.com Other 4.7%
  4. 4 insurify.com Brand site 4.7%
  5. 5 progressive.com Brand site 4.3%
  6. 6 geico.com Brand site 3.7%
  7. 7 moneygeek.com Review site 3.1%
  8. 8 wallethub.com Review site 3.0%
  9. 9 insurance.com Review site 2.8%
  10. 10 statefarm.com Brand site 2.6%
By engine
DomainType ChatGPTGeminiGoogle AI Overviews
openai.comOther 14.8%n/an/a
thezebra.comBrand site 0.5%8.0%6.1%
google.comOther 14.1%n/an/a
insurify.comBrand site 1.6%7.1%5.4%
progressive.comBrand site 5.3%3.5%4.2%
geico.comBrand site 5.6%2.3%3.1%
moneygeek.comReview site 2.5%6.8%0.0%
wallethub.comReview site 0.1%6.5%2.3%
insurance.comReview site 2.2%3.6%2.6%
statefarm.comBrand site 4.7%1.3%2.0%
Embed 
<iframe src="https://ujeebu.com/ai-index/auto-insurance/embed/domains" width="100%" height="520" style="border:0" loading="lazy" title="Sites AI cites for auto insurance"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/auto-insurance?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Sites AI cites for auto insurance, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Weekly movers

The largest changes vs the previous week, from last week's share (hollow dot) to this week's. One week can be noise: a move is clear only when this week's range and last week's do not overlap.

All weekly notes

First week: movers appear from the second published week.

About this week's data

Prompts
200: 80 recommendation, 50 problem-led, 40 comparison, 30 price
Runs
Once per engine per week, in US English
Collected
Oct 5, 2026 to Oct 9, 2026
Checked by hand
15 answers, 1 with errors

Brand names are reported as they appear in answers. How we collect and count: methodology. Spotted an error? Tell us. Data licensed CC BY 4.0.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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