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AI visibility check

Does AI recommend MSC Cruises?

msccruises.com in cruise lines: how often Gemini, Google AI Overviews and ChatGPT name it next to Royal Caribbean, its top competitor, which sites the answers cite, and whether AI crawlers can read the site.

From the AI Citation Index, Week 41200 buyer questions, asked every week Methodology

19%

of AI answers name MSC Cruises

Royal Caribbean: 47%. Rank 9 of 68 brands tracked.

MSC Cruises vs Royal Caribbean, engine by engine

Named most by Google AI Overviews (22%), least by ChatGPT (16%). The grey tick is the typical (median) brand of the category.

Gemini
20%
52%
Rank 10 · Avg position 3.0
Google AI Overviews
22%
46%
Rank 9 · Avg position 3.0
ChatGPT
16%
44%
Rank 10 · Avg position 2.9

Is MSC Cruises named, and where?

  • Yes. MSC Cruises is named in 19% of the answers across Gemini, Google AI Overviews and ChatGPT.
  • It ranks 9 of 68 brands we track in cruise lines.
  • In list answers it shows up at position 2.9 on average in ChatGPT (1 = first).

The category baseline

From the AI Citation Index (68 brands tracked in cruise lines, Week 41).

2%

The typical brand

47%

The category leader

19%

MSC Cruises, above typical

See the full cruise lines index · MSC Cruises's weekly trend

The sites the answers cite

The sites cited most in AI answers about cruise lines, all engines. Being listed, reviewed or discussed on these is the shortest path into the answers.

  1. cruisecritic.com5.0% of citations
  2. reddit.com4.6% of citations
  3. youtube.com4.5% of citations
  4. royalcaribbean.com4.1% of citations
  5. facebook.com3.3% of citations
  6. ncl.com2.5% of citations
  7. virginvoyages.com2.0% of citations
  8. princess.com1.7% of citations

Can AI crawlers read msccruises.com?

Nothing we could test stops the AI engines from reading the site; part of the check could not run (marked below). Checked Oct 17, 2026.

CrawlerWhat it feedsrobots.txt
OAI-SearchBotChatGPT search, the pages it cites Allowed
GPTBotOpenAI model training only Allowed
GooglebotGoogle Search and Google AI Overviews Allowed
Google-ExtendedGemini answers and training Allowed
ClaudeBotClaude Allowed
FirewallAkamai in front of the site Could not test
Text without JavaScript0 words in the raw homepage HTML Could not test

The site has no robots.txt, so every crawler is allowed.

Nothing to fix in what we could test. The rows marked "Could not test" need a manual look: open your homepage with JavaScript off, and check your bot protection settings.

What next

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Numbers come straight from the answers we collected; we do not edit them for any brand. We publish counts and the sites cited, never the answers themselves. MSC Cruises team? If something looks wrong, tell us.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.