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Which cruise lines brands AI answers recommend

Every week we ask 200 buyer questions, the way people really ask them, and count which brands the answers name and which sites they cite.

Curated by , co-founder of Ujeebu Published Editorial standards
Week
Week 41, Oct 5-11, 2026 Latest
Updated
Engines
3 of 3 published
Market
US market, asked from the US
Methodology

Named most often

Royal Caribbean

in 47% of answers across the published engines

Biggest move this week

Norwegian Cruise Line+6 pts

on Gemini, 30% to 36% of answers

Top 10 brands, all engines

Share of answers that name the brand, across ChatGPT, Gemini, Google AI Overviews. The small figure is the change in points vs the previous week.

  1. 1 Royal Caribbean 47%+2 points vs last week
  2. 2 Celebrity Cruises 36%+1 points vs last week
  3. 3 Norwegian Cruise Line 34%+2 points vs last week
  4. 4 Carnival Cruise Line 32%+2 points vs last week
  5. 5 Princess Cruises 27%+1 points vs last week
  6. 6 Viking Cruises 23%−1 points vs last week
  7. 7 Holland America Line 23%+1 points vs last week
  8. 8 Virgin Voyages 21%0 points vs last week
  9. 9 MSC Cruises 19%+1 points vs last week
  10. 10 Disney Cruise Line 19%+2 points vs last week
Embed 
<iframe src="https://ujeebu.com/ai-index/cruise-lines/embed/overall" width="100%" height="520" style="border:0" loading="lazy" title="Top cruise lines brands in AI answers in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/cruise-lines?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top cruise lines brands in AI answers in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Chart by Ujeebu, licensed CC BY 4.0: free to reuse with the credit Source: Ujeebu, "Top cruise lines brands in AI answers in the US, Ujeebu AI Citation Index", https://ujeebu.com/ai-index/cruise-lines (CC BY 4.0). How to reuse

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AI visibility, brand by brand

Each brand next to its top competitor, engine by engine, the sites the answers cite, and whether AI crawlers can read its site.

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Top 10 by engine

Each engine answers differently. The bar is the share of that engine's answers naming the brand; the thin line is the likely range (95%): ask the same questions again and the number would probably land inside it.

Gemini

597 answers, 100% of prompts collected

  1. 1 Royal Caribbean 52%+3 points vs last week Likely range 48% to 56%
  2. 2 Celebrity Cruises 44%+2 points vs last week Likely range 40% to 48%
  3. 3 Carnival Cruise Line 37%+4 points vs last week Likely range 34% to 41%
  4. 4 Norwegian Cruise Line 36%+6 points vs last week Likely range 32% to 39%
  5. 5 Princess Cruises 29%+3 points vs last week Likely range 25% to 33%
  6. 6 Viking Cruises 24%−2 points vs last week Likely range 21% to 28%
  7. 7 Silversea Cruises 22%−1 points vs last week Likely range 19% to 26%
  8. 8 Virgin Voyages 22%0 points vs last week Likely range 19% to 26%
  9. 9 Holland America Line 22%+3 points vs last week Likely range 19% to 25%
  10. 10 MSC Cruises 20%0 points vs last week Likely range 17% to 24%
Full table
Gemini, US market, Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Royal Caribbean 309 / 597 (52%) 48%-56% 1.9 10.0% +3 pts
Celebrity Cruises 261 / 597 (44%) 40%-48% 2.9 8.4% +2 pts
Carnival Cruise Line 223 / 597 (37%) 34%-41% 2.5 7.2% +4 pts
Norwegian Cruise Line 212 / 597 (36%) 32%-39% 2.7 6.9% +6 pts
Princess Cruises 173 / 597 (29%) 25%-33% 3.1 5.6% +3 pts
Viking Cruises 143 / 597 (24%) 21%-28% 2.4 4.6% −2 pts
Silversea Cruises 134 / 597 (22%) 19%-26% 2.7 4.3% −1 pts
Virgin Voyages 132 / 597 (22%) 19%-26% 2.1 4.3% 0 pts
Holland America Line 130 / 597 (22%) 19%-25% 2.7 4.2% +3 pts
MSC Cruises 121 / 597 (20%) 17%-24% 3.0 3.9% 0 pts
Embed 
<iframe src="https://ujeebu.com/ai-index/cruise-lines/embed/gemini" width="100%" height="520" style="border:0" loading="lazy" title="Top cruise lines brands on Gemini in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/cruise-lines?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top cruise lines brands on Gemini in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Google AI Overviews

589 answers, 100% of prompts collected. Google AI Overviews appeared on 98% of searches

  1. 1 Royal Caribbean 46%+2 points vs last week Likely range 42% to 50%
  2. 2 Celebrity Cruises 37%0 points vs last week Likely range 33% to 40%
  3. 3 Norwegian Cruise Line 36%0 points vs last week Likely range 32% to 40%
  4. 4 Carnival Cruise Line 34%+1 points vs last week Likely range 30% to 38%
  5. 5 Princess Cruises 28%+3 points vs last week Likely range 24% to 31%
  6. 6 Viking Cruises 25%0 points vs last week Likely range 22% to 29%
  7. 7 Virgin Voyages 23%0 points vs last week Likely range 20% to 26%
  8. 8 Holland America Line 23%−1 points vs last week Likely range 19% to 26%
  9. 9 MSC Cruises 22%+5 points vs last week Likely range 19% to 25%
  10. 10 Disney Cruise Line 20%+4 points vs last week Likely range 17% to 23%
Full table
Google AI Overviews, US market, Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Royal Caribbean 272 / 589 (46%) 42%-50% 2.1 9.4% +2 pts
Celebrity Cruises 215 / 589 (37%) 33%-40% 2.8 7.4% 0 pts
Norwegian Cruise Line 212 / 589 (36%) 32%-40% 2.7 7.3% 0 pts
Carnival Cruise Line 200 / 589 (34%) 30%-38% 2.5 6.9% +1 pts
Princess Cruises 162 / 589 (28%) 24%-31% 3.1 5.6% +3 pts
Viking Cruises 149 / 589 (25%) 22%-29% 2.4 5.2% 0 pts
Virgin Voyages 134 / 589 (23%) 20%-26% 2.3 4.6% 0 pts
Holland America Line 133 / 589 (23%) 19%-26% 2.7 4.6% −1 pts
MSC Cruises 128 / 589 (22%) 19%-25% 3.0 4.4% +5 pts
Disney Cruise Line 118 / 589 (20%) 17%-23% 2.7 4.1% +4 pts
Embed 
<iframe src="https://ujeebu.com/ai-index/cruise-lines/embed/google_aio" width="100%" height="520" style="border:0" loading="lazy" title="Top cruise lines brands on Google AI Overviews in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/cruise-lines?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top cruise lines brands on Google AI Overviews in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

ChatGPT (search)

600 answers, 100% of prompts collected

  1. 1 Royal Caribbean 44%+2 points vs last week Likely range 40% to 48%
  2. 2 Norwegian Cruise Line 31%0 points vs last week Likely range 27% to 34%
  3. 3 Celebrity Cruises 29%+2 points vs last week Likely range 25% to 32%
  4. 4 Carnival Cruise Line 26%0 points vs last week Likely range 23% to 30%
  5. 5 Princess Cruises 26%−1 points vs last week Likely range 23% to 30%
  6. 6 Holland America Line 23%+2 points vs last week Likely range 20% to 27%
  7. 7 Viking Cruises 21%−1 points vs last week Likely range 17% to 24%
  8. 8 Virgin Voyages 19%0 points vs last week Likely range 16% to 22%
  9. 9 Disney Cruise Line 17%−2 points vs last week Likely range 14% to 20%
  10. 10 MSC Cruises 16%−2 points vs last week Likely range 13% to 19%
Full table
ChatGPT (search), US market, Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Royal Caribbean 265 / 600 (44%) 40%-48% 2.5 10.6% +2 pts
Norwegian Cruise Line 184 / 600 (31%) 27%-34% 3.2 7.4% 0 pts
Celebrity Cruises 172 / 600 (29%) 25%-32% 2.9 6.9% +2 pts
Carnival Cruise Line 156 / 600 (26%) 23%-30% 2.8 6.3% 0 pts
Princess Cruises 156 / 600 (26%) 23%-30% 3.0 6.3% −1 pts
Holland America Line 140 / 600 (23%) 20%-27% 3.0 5.6% +2 pts
Viking Cruises 123 / 600 (21%) 17%-24% 2.8 4.9% −1 pts
Virgin Voyages 112 / 600 (19%) 16%-22% 2.5 4.5% 0 pts
Disney Cruise Line 102 / 600 (17%) 14%-20% 2.7 4.1% −2 pts
MSC Cruises 94 / 600 (16%) 13%-19% 2.9 3.8% −2 pts
Embed 
<iframe src="https://ujeebu.com/ai-index/cruise-lines/embed/chatgpt" width="100%" height="520" style="border:0" loading="lazy" title="Top cruise lines brands on ChatGPT (search) in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/cruise-lines?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top cruise lines brands on ChatGPT (search) in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Which sites AI trusts

The 10 domains cited most often as sources in these answers, as a share of all citations. Brands rarely win on their own site: the answers lean on review sites, forums and media.

  1. 1 openai.com Other 8.5%
  2. 2 google.com Other 5.1%
  3. 3 cruisecritic.com Review site 5.0%
  4. 4 reddit.com Forum 4.6%
  5. 5 youtube.com Video and other 4.5%
  6. 6 royalcaribbean.com Brand site 4.1%
  7. 7 facebook.com Forum 3.3%
  8. 8 ncl.com Brand site 2.5%
  9. 9 virginvoyages.com Brand site 2.0%
  10. 10 princess.com Brand site 1.7%
By engine
DomainType ChatGPTGeminiGoogle AI Overviews
openai.comOther 25.5%n/an/a
google.comOther 13.4%n/a1.9%
cruisecritic.comReview site 5.4%n/a9.8%
reddit.comForum 0.1%6.0%7.6%
youtube.comVideo and other 0.1%0.7%12.8%
royalcaribbean.comBrand site 5.1%3.6%3.5%
facebook.comForum n/a1.0%9.0%
ncl.comBrand site 2.9%2.6%2.1%
virginvoyages.comBrand site 2.9%1.6%1.3%
princess.comBrand site 2.5%1.0%1.5%
Embed 
<iframe src="https://ujeebu.com/ai-index/cruise-lines/embed/domains" width="100%" height="520" style="border:0" loading="lazy" title="Sites AI cites for cruise lines in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/cruise-lines?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Sites AI cites for cruise lines in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Chart by Ujeebu, licensed CC BY 4.0: free to reuse with the credit Source: Ujeebu, "Sites AI cites for cruise lines in the US, Ujeebu AI Citation Index", https://ujeebu.com/ai-index/cruise-lines (CC BY 4.0). How to reuse

Weekly movers

The largest changes vs the previous week, from last week's share (hollow dot) to this week's. One week can be noise: a move is clear only when this week's range and last week's do not overlap.

All weekly notes
  • Norwegian Cruise Line on Gemini +6 pts 30% to 36% of answers. Within the likely range, so watch next week.
  • MSC Cruises on Google AI Overviews +5 pts 17% to 22% of answers. Within the likely range, so watch next week.
  • Carnival Cruise Line on Gemini +4 pts 34% to 37% of answers. Within the likely range, so watch next week.
  • Disney Cruise Line on Google AI Overviews +4 pts 16% to 20% of answers. Within the likely range, so watch next week.
  • Seabourn on ChatGPT −4 pts 17% to 13% of answers. Within the likely range, so watch next week.
  • Silversea Cruises on Google AI Overviews +4 pts 15% to 19% of answers. Within the likely range, so watch next week.

About this week's data

Prompts
200: 80 recommendation, 50 problem-led, 40 comparison, 30 price
Market
US market: buyer questions in US English, asked from the US. Asked 3 times this week on each engine.
Collected
Oct 5, 2026 to Oct 9, 2026
Checked by hand
15 answers, 1 with errors

Brand names are reported as they appear in answers. How we collect and count: methodology. Spotted an error? Tell us. Data licensed CC BY 4.0.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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