Does AI recommend Nationwide?
nationwide.com in small business insurance: how often Gemini, Google AI Overviews and ChatGPT name it next to The Hartford, its top competitor, which sites the answers cite, and whether AI crawlers can read the site.
8%
of AI answers name Nationwide
The Hartford: 39%. Rank 10 of 60 brands tracked.
Nationwide vs The Hartford, engine by engine
Named most by Google AI Overviews (9%), least by Gemini (7%). The grey tick is the typical (median) brand of the category.
Questions where The Hartford is named and Nationwide is not
- “Best E&O insurance for IT consultants and software developers”
- “Which company is best for professional liability insurance for a small marketing agency?”
63 more questions like these in this check. The snapshot finds them all for Nationwide against up to 5 competitors, on 50 buyer questions asked 3 times in each engine, with the sites to get listed on and 5 fixes.
A PDF in 48 hours. What is in it
Email me this as a PDF, plus a re-check next month
The result as a PDF you can forward, then the same check again in 30 days so you see what moved.
Is Nationwide named, and where?
- Yes. Nationwide is named in 8% of the answers across Gemini, Google AI Overviews and ChatGPT.
- It ranks 10 of 60 brands we track in small business insurance.
- In list answers it shows up at position 2.8 on average in Gemini (1 = first).
The category baseline
From the AI Citation Index (60 brands tracked in small business insurance, Week 41).
1%
The typical brand
39%
The category leader
8%
Nationwide, above typical
See the full small business insurance index · Nationwide's weekly trend
The sites the answers cite
The sites cited most in AI answers about small business insurance, all engines. Being listed, reviewed or discussed on these is the shortest path into the answers.
- thehartford.com5.5% of citations
- insureon.com4.7% of citations
- nextinsurance.com4.4% of citations
- moneygeek.com4.0% of citations
- progressivecommercial.com3.2% of citations
- hiscox.com3.1% of citations
- youtube.com2.2% of citations
- thimble.com2.1% of citations
Can AI crawlers read nationwide.com?
Yes: nothing we checked stops the AI engines from reading the site. Checked Nov 2, 2026.
| Crawler | What it feeds | robots.txt |
|---|---|---|
| OAI-SearchBot | ChatGPT search, the pages it cites | Allowed |
| GPTBot | OpenAI model training only | Allowed |
| Googlebot | Google Search and Google AI Overviews | Allowed |
| Google-Extended | Gemini answers and training | Allowed |
| ClaudeBot | Claude | Allowed |
| Firewall | Akamai in front of the site | Lets them in |
| Text without JavaScript | 722 words in the raw homepage HTML | Readable |
Nothing to fix here. The crawlers behind ChatGPT search, Google AI Overviews and Gemini can read the site, and the homepage text shows without JavaScript. The next step is being cited: see the sites above.
What next
Get the full snapshot report
Nationwide against up to 5 competitors on many more buyer questions: where you are missing, the sites to get listed on, and 5 fixes. A PDF in 48 hours.
What is in it · Need something custom? Ask us
Track it every week
Weekly tracking for Nationwide is coming. Get notified when it opens.
Check another brand
A competitor, a client, or a brand in another category. Instant for every brand in the Index.
Numbers come straight from the answers we collected; we do not edit them for any brand. We publish counts and the sites cited, never the answers themselves. Nationwide team? If something looks wrong, tell us.
We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.