Does AI recommend Next Insurance?
nextinsurance.com in small business insurance: how often Gemini, Google AI Overviews and ChatGPT name it next to The Hartford, its top competitor, which sites the answers cite, and whether AI crawlers can read the site.
35%
of AI answers name Next Insurance
The Hartford: 39%. Rank 2 of 60 brands tracked.
Next Insurance vs The Hartford, engine by engine
Named most by Google AI Overviews (38%), least by ChatGPT (33%). The grey tick is the typical (median) brand of the category.
Is Next Insurance named, and where?
- Yes. Next Insurance is named in 35% of the answers across Gemini, Google AI Overviews and ChatGPT.
- It ranks 2 of 60 brands we track in small business insurance.
- In list answers it shows up at position 1.8 on average in Gemini (1 = first).
- Its own site, nextinsurance.com, is the 3rd most cited site in the category.
The category baseline
From the AI Citation Index (60 brands tracked in small business insurance, Week 41).
1%
The typical brand
39%
The category leader
35%
Next Insurance, above typical
See the full small business insurance index · Next Insurance's weekly trend
The sites the answers cite
The sites cited most in AI answers about small business insurance, all engines. Being listed, reviewed or discussed on these is the shortest path into the answers.
- thehartford.com5.5% of citations
- insureon.com4.7% of citations
- nextinsurance.com4.4% of citations
- moneygeek.com4.0% of citations
- progressivecommercial.com3.2% of citations
- hiscox.com3.1% of citations
- youtube.com2.2% of citations
- thimble.com2.1% of citations
Can AI crawlers read nextinsurance.com?
Yes: nothing we checked stops the AI engines from reading the site. Checked Oct 17, 2026.
| Crawler | What it feeds | robots.txt |
|---|---|---|
| OAI-SearchBot | ChatGPT search, the pages it cites | Allowed |
| GPTBot | OpenAI model training only | Allowed |
| Googlebot | Google Search and Google AI Overviews | Allowed |
| Google-Extended | Gemini answers and training | Allowed |
| ClaudeBot | Claude | Allowed |
| Firewall | AWS in front of the site | Lets them in |
| Text without JavaScript | 1055 words in the raw homepage HTML | Readable |
Nothing to fix here. The crawlers behind ChatGPT search, Google AI Overviews and Gemini can read the site, and the homepage text shows without JavaScript. The next step is being cited: see the sites above.
What next
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Check another brandNumbers come straight from the answers we collected; we do not edit them for any brand. We publish counts and the sites cited, never the answers themselves. Next Insurance team? If something looks wrong, tell us.
We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.