Does AI recommend Nike?
nike.com in running shoes and athletic footwear: how often Gemini, Google AI Overviews and ChatGPT name it next to Brooks, its top competitor, which sites the answers cite, and whether AI crawlers can read the site.
36%
of AI answers name Nike
Brooks: 35%. Rank 1 of 48 brands tracked.
Nike vs Brooks, engine by engine
Named most by Gemini (40%), least by Google AI Overviews (33%). The grey tick is the typical (median) brand of the category.
Is Nike named, and where?
- Yes. Nike is named in 36% of the answers across Gemini, Google AI Overviews and ChatGPT.
- It ranks 1 of 48 brands we track in running shoes and athletic footwear.
- In list answers it shows up at position 2.0 on average in ChatGPT (1 = first).
- Its own site, nike.com, is the 4th most cited site in the category.
The category baseline
From the AI Citation Index (48 brands tracked in running shoes and athletic footwear, Week 41).
1%
The typical brand
36%
The category leader
36%
Nike, above typical
The sites the answers cite
The sites cited most in AI answers about running shoes and athletic footwear, all engines. Being listed, reviewed or discussed on these is the shortest path into the answers.
- youtube.com6.8% of citations
- runrepeat.com4.9% of citations
- reddit.com3.5% of citations
- nike.com1.2% of citations
- fleetfeet.com1.0% of citations
Can AI crawlers read nike.com?
Not fully. The fixes below are listed most important first. Checked Oct 17, 2026.
| Crawler | What it feeds | robots.txt |
|---|---|---|
| OAI-SearchBot | ChatGPT search, the pages it cites | Allowed |
| GPTBot | OpenAI model training only | Allowed |
| Googlebot | Google Search and Google AI Overviews | Allowed |
| Google-Extended | Gemini answers and training | Allowed |
| ClaudeBot | Claude | Allowed |
| Firewall | Akamai in front of the site | Blocks AI crawlers |
| Text without JavaScript | 667 words in the raw homepage HTML | Readable |
- Akamai blocks AI crawlersYour homepage answered our AI crawler request with a 403 or a challenge page, while a browser got the page. Allow verified AI crawlers in your firewall or bot protection settings.
What next
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Check another brandNumbers come straight from the answers we collected; we do not edit them for any brand. We publish counts and the sites cited, never the answers themselves. Nike team? If something looks wrong, tell us.
We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.