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Which running shoes brands AI answers recommend

Every week we ask 200 buyer questions, the way people really ask them, and count which brands the answers name and which sites they cite.

Week 41, Oct 5-11, 2026 (latest) Updated 3 of 3 engines published Methodology

Named most often

Nike

in 36% of answers across the published engines

Site AI cites most

googleusercontent.com

21.5% of all citations, a site

Top 10 brands, all engines

Share of answers that name the brand, across ChatGPT, Gemini, Google AI Overviews. The small figure is the change in points vs the previous week.

  1. 1 Nike 36%
  2. 2 Brooks 35%
  3. 3 ASICS 35%
  4. 4 Hoka 33%
  5. 5 New Balance 27%
  6. 6 Saucony 24%
  7. 7 Adidas 19%
  8. 8 Altra 9%
  9. 9 On Running 7%
  10. 10 Reebok 7%
Embed 
<iframe src="https://ujeebu.com/ai-index/running-shoes/embed/overall" width="100%" height="520" style="border:0" loading="lazy" title="Top running shoes brands in AI answers"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/running-shoes?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top running shoes brands in AI answers, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Top 10 by engine

Each engine answers differently. The bar is the share of that engine's answers naming the brand; the thin line is the likely range (95%): ask the same questions again and the number would probably land inside it.

Gemini

399 answers, 100% of prompts collected

  1. 1 Nike 40% Likely range 36% to 45%
  2. 2 Brooks 39% Likely range 34% to 43%
  3. 3 Hoka 35% Likely range 31% to 40%
  4. 4 ASICS 30% Likely range 26% to 35%
  5. 5 New Balance 29% Likely range 24% to 33%
  6. 6 Saucony 21% Likely range 18% to 26%
  7. 7 Adidas 20% Likely range 16% to 24%
  8. 8 On Running 12% Likely range 9% to 15%
  9. 9 Altra 11% Likely range 8% to 14%
  10. 10 Salomon 9% Likely range 6% to 12%
Full table
Gemini, Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Nike 161 / 399 (40%) 36%-45% 2.1 12.9% n/a
Brooks 154 / 399 (39%) 34%-43% 2.0 12.3% n/a
Hoka 141 / 399 (35%) 31%-40% 2.1 11.3% n/a
ASICS 120 / 399 (30%) 26%-35% 2.1 9.6% n/a
New Balance 114 / 399 (29%) 24%-33% 2.5 9.1% n/a
Saucony 85 / 399 (21%) 18%-26% 3.1 6.8% n/a
Adidas 78 / 399 (20%) 16%-24% 2.6 6.3% n/a
On Running 46 / 399 (12%) 9%-15% 2.8 3.7% n/a
Altra 44 / 399 (11%) 8%-14% 2.9 3.5% n/a
Salomon 34 / 399 (9%) 6%-12% 2.0 2.7% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/running-shoes/embed/gemini" width="100%" height="520" style="border:0" loading="lazy" title="Top running shoes brands on Gemini"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/running-shoes?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top running shoes brands on Gemini, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Google AI Overviews

377 answers, 100% of prompts collected. Google AI Overviews appeared on 94% of searches

  1. 1 ASICS 35% Likely range 30% to 40%
  2. 2 Nike 33% Likely range 28% to 38%
  3. 3 Brooks 33% Likely range 28% to 38%
  4. 4 Hoka 31% Likely range 26% to 36%
  5. 5 New Balance 23% Likely range 19% to 28%
  6. 6 Saucony 23% Likely range 19% to 27%
  7. 7 Adidas 20% Likely range 16% to 24%
  8. 8 Altra 8% Likely range 6% to 11%
  9. 9 On Running 8% Likely range 5% to 11%
  10. 10 Puma 7% Likely range 5% to 10%
Full table
Google AI Overviews, Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
ASICS 131 / 377 (35%) 30%-40% 2.1 13.0% n/a
Nike 124 / 377 (33%) 28%-38% 2.4 12.3% n/a
Brooks 123 / 377 (33%) 28%-38% 2.2 12.2% n/a
Hoka 116 / 377 (31%) 26%-36% 1.9 11.5% n/a
New Balance 88 / 377 (23%) 19%-28% 2.8 8.8% n/a
Saucony 86 / 377 (23%) 19%-27% 2.7 8.6% n/a
Adidas 74 / 377 (20%) 16%-24% 1.9 7.4% n/a
Altra 30 / 377 (8%) 6%-11% 1.8 3.0% n/a
On Running 29 / 377 (8%) 5%-11% 3.4 2.9% n/a
Puma 25 / 377 (7%) 5%-10% 2.3 2.5% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/running-shoes/embed/google_aio" width="100%" height="520" style="border:0" loading="lazy" title="Top running shoes brands on Google AI Overviews"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/running-shoes?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top running shoes brands on Google AI Overviews, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

ChatGPT (search)

400 answers, 100% of prompts collected

  1. 1 ASICS 41% Likely range 36% to 46%
  2. 2 Brooks 35% Likely range 31% to 40%
  3. 3 Nike 35% Likely range 31% to 40%
  4. 4 Hoka 34% Likely range 29% to 38%
  5. 5 New Balance 28% Likely range 24% to 33%
  6. 6 Saucony 27% Likely range 22% to 31%
  7. 7 Adidas 17% Likely range 14% to 21%
  8. 8 Reebok 8% Likely range 6% to 11%
  9. 9 Altra 7% Likely range 5% to 10%
  10. 10 Salomon 7% Likely range 4% to 9%
Full table
ChatGPT (search), Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
ASICS 164 / 400 (41%) 36%-46% 2.3 15.5% n/a
Brooks 141 / 400 (35%) 31%-40% 2.2 13.3% n/a
Nike 141 / 400 (35%) 31%-40% 2.0 13.3% n/a
Hoka 134 / 400 (34%) 29%-38% 2.5 12.6% n/a
New Balance 112 / 400 (28%) 24%-33% 3.4 10.6% n/a
Saucony 106 / 400 (27%) 22%-31% 2.9 10.0% n/a
Adidas 68 / 400 (17%) 14%-21% 3.0 6.4% n/a
Reebok 32 / 400 (8%) 6%-11% 1.7 3.0% n/a
Altra 28 / 400 (7%) 5%-10% 2.7 2.6% n/a
Salomon 26 / 400 (7%) 4%-9% 2.0 2.5% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/running-shoes/embed/chatgpt" width="100%" height="520" style="border:0" loading="lazy" title="Top running shoes brands on ChatGPT (search)"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/running-shoes?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top running shoes brands on ChatGPT (search), Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Which sites AI trusts

The 10 domains cited most often as sources in these answers, as a share of all citations. Brands rarely win on their own site: the answers lean on review sites, forums and media.

  1. 1 googleusercontent.com Other 21.5%
  2. 2 openai.com Other 16.7%
  3. 3 youtube.com Video and other 6.8%
  4. 4 runrepeat.com Review site 4.9%
  5. 5 google.com Other 4.5%
  6. 6 reddit.com Forum 3.5%
  7. 7 facebook.com Other 1.3%
  8. 8 runtothefinish.com Other 1.2%
  9. 9 nike.com Brand site 1.2%
  10. 10 fleetfeet.com Marketplace 1.0%
By engine
DomainType ChatGPTGeminiGoogle AI Overviews
googleusercontent.comOther n/a64.6%n/a
openai.comOther 50.2%n/an/a
youtube.comVideo and other n/a0.2%20.2%
runrepeat.comReview site 2.6%3.5%8.7%
google.comOther 13.6%n/an/a
reddit.comForum 0.1%1.9%8.6%
facebook.comOther n/a0.2%3.8%
runtothefinish.comOther n/a1.4%2.3%
nike.comBrand site 2.5%0.2%0.9%
fleetfeet.comMarketplace 0.7%0.8%1.3%
Embed 
<iframe src="https://ujeebu.com/ai-index/running-shoes/embed/domains" width="100%" height="520" style="border:0" loading="lazy" title="Sites AI cites for running shoes"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/running-shoes?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Sites AI cites for running shoes, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Weekly movers

The largest changes vs the previous week, from last week's share (hollow dot) to this week's. One week can be noise: a move is clear only when this week's range and last week's do not overlap.

All weekly notes

First week: movers appear from the second published week.

About this week's data

Prompts
200: 80 recommendation, 50 problem-led, 40 comparison, 30 price
Runs
Once per engine per week, in US English
Collected
Oct 7, 2026 to Oct 9, 2026
Checked by hand
15 answers, 0 with errors

Brand names are reported as they appear in answers. How we collect and count: methodology. Spotted an error? Tell us. Data licensed CC BY 4.0.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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