Does AI recommend Norwegian Cruise Line?
ncl.com in cruise lines: how often Gemini, Google AI Overviews and ChatGPT name it next to Royal Caribbean, its top competitor, which sites the answers cite, and whether AI crawlers can read the site.
34%
of AI answers name Norwegian Cruise Line
Royal Caribbean: 47%. Rank 3 of 68 brands tracked.
Norwegian Cruise Line vs Royal Caribbean, engine by engine
Named most by Google AI Overviews (36%), least by ChatGPT (31%). The grey tick is the typical (median) brand of the category.
Questions where Royal Caribbean is named and Norwegian Cruise Line is not
- “Most LGBTQ friendly cruise line”
- “Best cruise line for a gay couple”
14 more questions like these in this check. The snapshot finds them all for Norwegian Cruise Line against up to 5 competitors, on 50 buyer questions asked 3 times in each engine, with the sites to get listed on and 5 fixes.
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Is Norwegian Cruise Line named, and where?
- Yes. Norwegian Cruise Line is named in 34% of the answers across Gemini, Google AI Overviews and ChatGPT.
- It ranks 3 of 68 brands we track in cruise lines.
- In list answers it shows up at position 2.7 on average in Gemini (1 = first).
- Its own site, ncl.com, is the 6th most cited site in the category.
The category baseline
From the AI Citation Index (68 brands tracked in cruise lines, Week 41).
2%
The typical brand
47%
The category leader
34%
Norwegian Cruise Line, above typical
See the full cruise lines index · Norwegian Cruise Line's weekly trend
The sites the answers cite
The sites cited most in AI answers about cruise lines, all engines. Being listed, reviewed or discussed on these is the shortest path into the answers.
- cruisecritic.com5.0% of citations
- reddit.com4.6% of citations
- youtube.com4.5% of citations
- royalcaribbean.com4.1% of citations
- facebook.com3.3% of citations
- ncl.com2.5% of citations
- virginvoyages.com2.0% of citations
- princess.com1.7% of citations
Can AI crawlers read ncl.com?
Nothing we could test stops the AI engines from reading the site; part of the check could not run (marked below). Checked Nov 3, 2026.
| Crawler | What it feeds | robots.txt |
|---|---|---|
| OAI-SearchBot | ChatGPT search, the pages it cites | Allowed |
| GPTBot | OpenAI model training only | Allowed |
| Googlebot | Google Search and Google AI Overviews | Allowed |
| Google-Extended | Gemini answers and training | Allowed |
| ClaudeBot | Claude | Allowed |
| Firewall | Akamai in front of the site | Could not test |
| Text without JavaScript | 0 words in the raw homepage HTML | Could not test |
Nothing to fix in what we could test. The rows marked "Could not test" need a manual look: open your homepage with JavaScript off, and check your bot protection settings.
What next
Get the full snapshot report
Norwegian Cruise Line against up to 5 competitors on many more buyer questions: where you are missing, the sites to get listed on, and 5 fixes. A PDF in 48 hours.
What is in it · Need something custom? Ask us
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Numbers come straight from the answers we collected; we do not edit them for any brand. We publish counts and the sites cited, never the answers themselves. Norwegian Cruise Line team? If something looks wrong, tell us.
We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.