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AI visibility check

Does AI recommend Peloton?

onepeloton.com in home gym and connected fitness equipment: how often Gemini, Google AI Overviews and ChatGPT name it next to NordicTrack, its top competitor, which sites the answers cite, and whether AI crawlers can read the site.

From the AI Citation Index, Week 41200 buyer questions, asked every week Methodology

16%

of AI answers name Peloton

NordicTrack: 15%. Rank 1 of 64 brands tracked.

Peloton vs NordicTrack, engine by engine

Named most by Gemini (19%), least by ChatGPT (14%). The grey tick is the typical (median) brand of the category.

Gemini
19%
16%
Rank 1 · Avg position 1.5
Google AI Overviews
15%
13%
Rank 1 · Avg position 1.6
ChatGPT
14%
15%
Rank 2 · Avg position 1.9

Questions where NordicTrack is named and Peloton is not

  • “Best elliptical for home use”
  • “Best stair climber machine for home”

17 more questions like these in this check. The snapshot finds them all for Peloton against up to 5 competitors, on 50 buyer questions asked 3 times in each engine, with the sites to get listed on and 5 fixes.

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Is Peloton named, and where?

  • Yes. Peloton is named in 16% of the answers across Gemini, Google AI Overviews and ChatGPT.
  • It ranks 1 of 64 brands we track in home gym and connected fitness equipment.
  • In list answers it shows up at position 1.5 on average in Gemini (1 = first).
  • Its own site, onepeloton.com, is the 6th most cited site in the category.

The category baseline

From the AI Citation Index (64 brands tracked in home gym and connected fitness equipment, Week 41).

2%

The typical brand

16%

The category leader

16%

Peloton, above typical

See the full home gym equipment index · Peloton's weekly trend

The sites the answers cite

The sites cited most in AI answers about home gym and connected fitness equipment, all engines. Being listed, reviewed or discussed on these is the shortest path into the answers.

  1. youtube.com8.1% of citations
  2. garagegymreviews.com5.4% of citations
  3. reddit.com3.5% of citations
  4. barbend.com1.9% of citations
  5. tonal.com0.8% of citations
  6. onepeloton.com0.8% of citations

Can AI crawlers read onepeloton.com?

Yes: nothing we checked stops the AI engines from reading the site. Checked Nov 3, 2026.

CrawlerWhat it feedsrobots.txt
OAI-SearchBotChatGPT search, the pages it cites Allowed
GPTBotOpenAI model training only Allowed
GooglebotGoogle Search and Google AI Overviews Allowed
Google-ExtendedGemini answers and training Allowed
ClaudeBotClaude Allowed
FirewallVercel in front of the site Lets them in
Text without JavaScript1255 words in the raw homepage HTML Readable

Nothing to fix here. The crawlers behind ChatGPT search, Google AI Overviews and Gemini can read the site, and the homepage text shows without JavaScript. The next step is being cited: see the sites above.

What next

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Peloton against up to 5 competitors on many more buyer questions: where you are missing, the sites to get listed on, and 5 fixes. A PDF in 48 hours.

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Numbers come straight from the answers we collected; we do not edit them for any brand. We publish counts and the sites cited, never the answers themselves. Peloton team? If something looks wrong, tell us.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.