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Which home gym equipment brands AI answers recommend

Every week we ask 200 buyer questions, the way people really ask them, and count which brands the answers name and which sites they cite.

Curated by , co-founder of Ujeebu Published Editorial standards
Week
Week 41, Oct 5-11, 2026 Latest
Updated
Engines
3 of 3 published
Market
US market, asked from the US
Methodology

Named most often

Peloton

in 16% of answers across the published engines

Top 10 brands, all engines

Share of answers that name the brand, across ChatGPT, Gemini, Google AI Overviews. The small figure is the change in points vs the previous week.

  1. 1 Peloton 16%
  2. 2 NordicTrack 15%
  3. 3 Bowflex 11%
  4. 4 Tonal 11%
  5. 5 Sunny Health & Fitness 11%
  6. 6 Speediance 11%
  7. 7 REP Fitness 10%
  8. 8 Rogue Fitness 8%
  9. 9 PowerBlock 8%
  10. 10 Zwift 7%
Embed 
<iframe src="https://ujeebu.com/ai-index/home-gym-equipment/embed/overall" width="100%" height="520" style="border:0" loading="lazy" title="Top home gym equipment brands in AI answers in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/home-gym-equipment?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top home gym equipment brands in AI answers in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Chart by Ujeebu, licensed CC BY 4.0: free to reuse with the credit Source: Ujeebu, "Top home gym equipment brands in AI answers in the US, Ujeebu AI Citation Index", https://ujeebu.com/ai-index/home-gym-equipment (CC BY 4.0). How to reuse

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Each brand next to its top competitor, engine by engine, the sites the answers cite, and whether AI crawlers can read its site.

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Top 10 by engine

Each engine answers differently. The bar is the share of that engine's answers naming the brand; the thin line is the likely range (95%): ask the same questions again and the number would probably land inside it.

Gemini

597 answers, 100% of prompts collected

  1. 1 Peloton 19% Likely range 16% to 22%
  2. 2 NordicTrack 16% Likely range 13% to 19%
  3. 3 Sunny Health & Fitness 15% Likely range 12% to 18%
  4. 4 Bowflex 14% Likely range 11% to 17%
  5. 5 Speediance 12% Likely range 10% to 15%
  6. 6 Tonal 11% Likely range 9% to 14%
  7. 7 Rogue Fitness 10% Likely range 8% to 13%
  8. 8 Zwift 9% Likely range 7% to 11%
  9. 9 PowerBlock 8% Likely range 6% to 10%
  10. 10 Concept2 8% Likely range 6% to 10%
Full table
Gemini, US market, Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Peloton 114 / 597 (19%) 16%-22% 1.5 7.9% n/a
NordicTrack 93 / 597 (16%) 13%-19% 2.0 6.4% n/a
Sunny Health & Fitness 90 / 597 (15%) 12%-18% 3.0 6.2% n/a
Bowflex 81 / 597 (14%) 11%-17% 2.3 5.6% n/a
Speediance 72 / 597 (12%) 10%-15% 1.8 5.0% n/a
Tonal 67 / 597 (11%) 9%-14% 1.6 4.6% n/a
Rogue Fitness 62 / 597 (10%) 8%-13% 2.2 4.3% n/a
Zwift 53 / 597 (9%) 7%-11% 1.5 3.7% n/a
PowerBlock 47 / 597 (8%) 6%-10% 2.1 3.3% n/a
Concept2 45 / 597 (8%) 6%-10% 1.7 3.1% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/home-gym-equipment/embed/gemini" width="100%" height="520" style="border:0" loading="lazy" title="Top home gym equipment brands on Gemini in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/home-gym-equipment?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top home gym equipment brands on Gemini in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Google AI Overviews

581 answers, 100% of prompts collected. Google AI Overviews appeared on 97% of searches

  1. 1 Peloton 15% Likely range 13% to 18%
  2. 2 NordicTrack 13% Likely range 11% to 16%
  3. 3 REP Fitness 13% Likely range 11% to 16%
  4. 4 Tonal 12% Likely range 9% to 14%
  5. 5 Bowflex 11% Likely range 8% to 13%
  6. 6 Speediance 10% Likely range 7% to 12%
  7. 7 PowerBlock 9% Likely range 7% to 12%
  8. 8 Rogue Fitness 9% Likely range 7% to 12%
  9. 9 Zwift 9% Likely range 7% to 11%
  10. 10 Sunny Health & Fitness 8% Likely range 6% to 10%
Full table
Google AI Overviews, US market, Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Peloton 89 / 581 (15%) 13%-18% 1.6 7.3% n/a
NordicTrack 78 / 581 (13%) 11%-16% 2.3 6.4% n/a
REP Fitness 77 / 581 (13%) 11%-16% 1.7 6.3% n/a
Tonal 67 / 581 (12%) 9%-14% 1.8 5.5% n/a
Bowflex 62 / 581 (11%) 8%-13% 2.2 5.1% n/a
Speediance 56 / 581 (10%) 7%-12% 2.0 4.6% n/a
PowerBlock 53 / 581 (9%) 7%-12% 2.1 4.3% n/a
Rogue Fitness 52 / 581 (9%) 7%-12% 2.0 4.3% n/a
Zwift 51 / 581 (9%) 7%-11% 3.3 4.2% n/a
Sunny Health & Fitness 44 / 581 (8%) 6%-10% 3.3 3.6% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/home-gym-equipment/embed/google_aio" width="100%" height="520" style="border:0" loading="lazy" title="Top home gym equipment brands on Google AI Overviews in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/home-gym-equipment?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top home gym equipment brands on Google AI Overviews in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

ChatGPT (search)

600 answers, 100% of prompts collected

  1. 1 NordicTrack 15% Likely range 12% to 18%
  2. 2 Peloton 14% Likely range 12% to 17%
  3. 3 Tonal 11% Likely range 9% to 14%
  4. 4 Speediance 11% Likely range 8% to 13%
  5. 5 Sunny Health & Fitness 10% Likely range 8% to 13%
  6. 6 Bowflex 10% Likely range 7% to 12%
  7. 7 Merach 10% Likely range 7% to 12%
  8. 8 REP Fitness 9% Likely range 7% to 12%
  9. 9 Echelon 8% Likely range 6% to 10%
  10. 10 PowerBlock 7% Likely range 6% to 10%
Full table
ChatGPT (search), US market, Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
NordicTrack 90 / 600 (15%) 12%-18% 2.5 7.2% n/a
Peloton 86 / 600 (14%) 12%-17% 1.9 6.9% n/a
Tonal 65 / 600 (11%) 9%-14% 2.1 5.2% n/a
Speediance 63 / 600 (11%) 8%-13% 1.9 5.1% n/a
Sunny Health & Fitness 62 / 600 (10%) 8%-13% 3.1 5.0% n/a
Bowflex 57 / 600 (10%) 7%-12% 2.5 4.6% n/a
Merach 57 / 600 (10%) 7%-12% 2.6 4.6% n/a
REP Fitness 54 / 600 (9%) 7%-12% 1.7 4.3% n/a
Echelon 47 / 600 (8%) 6%-10% 2.7 3.8% n/a
PowerBlock 44 / 600 (7%) 6%-10% 1.5 3.5% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/home-gym-equipment/embed/chatgpt" width="100%" height="520" style="border:0" loading="lazy" title="Top home gym equipment brands on ChatGPT (search) in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/home-gym-equipment?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top home gym equipment brands on ChatGPT (search) in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Which sites AI trusts

The 10 domains cited most often as sources in these answers, as a share of all citations. Brands rarely win on their own site: the answers lean on review sites, forums and media.

  1. 1 googleusercontent.com Other 19.4%
  2. 2 openai.com Other 14.7%
  3. 3 youtube.com Video and other 8.1%
  4. 4 garagegymreviews.com Review site 5.4%
  5. 5 reddit.com Forum 3.5%
  6. 6 google.com Other 3.1%
  7. 7 barbend.com Review site 1.9%
  8. 8 ritfitsports.com Other 0.9%
  9. 9 tonal.com Brand site 0.8%
  10. 10 onepeloton.com Brand site 0.8%
By engine
DomainType ChatGPTGeminiGoogle AI Overviews
googleusercontent.comOther n/a58.0%n/a
openai.comOther 44.1%n/an/a
youtube.comVideo and other n/a0.2%24.1%
garagegymreviews.comReview site n/a5.9%10.2%
reddit.comForum 0.3%1.9%8.3%
google.comOther 9.3%n/an/a
barbend.comReview site 0.4%2.2%3.2%
ritfitsports.comOther 0.2%1.4%1.1%
tonal.comBrand site 1.6%0.5%0.4%
onepeloton.comBrand site 1.6%0.3%0.5%
Embed 
<iframe src="https://ujeebu.com/ai-index/home-gym-equipment/embed/domains" width="100%" height="520" style="border:0" loading="lazy" title="Sites AI cites for home gym equipment in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/home-gym-equipment?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Sites AI cites for home gym equipment in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Chart by Ujeebu, licensed CC BY 4.0: free to reuse with the credit Source: Ujeebu, "Sites AI cites for home gym equipment in the US, Ujeebu AI Citation Index", https://ujeebu.com/ai-index/home-gym-equipment (CC BY 4.0). How to reuse

Weekly movers

The largest changes vs the previous week, from last week's share (hollow dot) to this week's. One week can be noise: a move is clear only when this week's range and last week's do not overlap.

All weekly notes

First week: movers appear from the second published week.

About this week's data

Prompts
200: 80 recommendation, 50 problem-led, 40 comparison, 30 price
Market
US market: buyer questions in US English, asked from the US. Asked 3 times this week on each engine.
Collected
Oct 5, 2026 to Oct 9, 2026
Checked by hand
15 answers, 0 with errors

Brand names are reported as they appear in answers. How we collect and count: methodology. Spotted an error? Tell us. Data licensed CC BY 4.0.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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