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42 of the 222 products we price every day at Barnes & Noble, Costco, Lenovo and Newegg cost less on Oct 10 than on Oct 5, 48 days before Black Friday; Lenovo desktops have the most price cuts, 3 of 5.

Share of products priced lower on Oct 10 than on Oct 5, by retailer and category, for a fixed basket of 222 products priced once a day. Groups with at least 5 products; orange marks the groups with the most price cuts.

Updated 17 rowsCC BY 4.0

Black Friday 2026 price tracker, week 41: how many products already cost less
Black Friday 2026 price tracker, week 41: how many products already cost less42 of the 222 products we price every day at Barnes & Noble, Costco, Lenovo and Newegg cost less on Oct 10 than on Oct 5, 48 days before Black Friday; Lenovo desktops have the most price cuts, 3 of 5.Share of products cheaper than on Oct 5, %Lenovo desktops: 60% (Share of products cheaper than on Oct 5, %)Lenovo desktops60%Newegg TVs: 50% (Share of products cheaper than on Oct 5, %)Newegg TVs50%Costco TVs: 45% (Share of products cheaper than on Oct 5, %)Costco TVs45%Lenovo laptops: 43% (Share of products cheaper than on Oct 5, %)Lenovo laptops43%Costco laptops: 40% (Share of products cheaper than on Oct 5, %)Costco laptops40%Costco headphones: 29% (Share of products cheaper than on Oct 5, %)Costco headphones29%Newegg monitors: 25% (Share of products cheaper than on Oct 5, %)Newegg monitors25%Costco beauty: 22% (Share of products cheaper than on Oct 5, %)Costco beauty22%Newegg laptops: 18% (Share of products cheaper than on Oct 5, %)Newegg laptops18%Lenovo tablets: 17% (Share of products cheaper than on Oct 5, %)Lenovo tablets17%Costco apparel: 10% (Share of products cheaper than on Oct 5, %)Costco apparel10%Newegg headphones: 9% (Share of products cheaper than on Oct 5, %)Newegg headphones9%Barnes & Noble toys and games: 0% (Share of products cheaper than on Oct 5, %)Barnes & Noble toys and games0%Costco small appliances: 0% (Share of products cheaper than on Oct 5, %)Costco small appliances0%Costco toys and games: 0% (Share of products cheaper than on Oct 5, %)Costco toys and games0%Newegg graphics cards: 0% (Share of products cheaper than on Oct 5, %)Newegg graphics cards0%Newegg small appliances: 0% (Share of products cheaper than on Oct 5, %)Newegg small appliances0%
Black Friday 2026 price tracker, week 41: how many products already cost less42 of the 222 products we price every day at Barnes & Noble, Costco, Lenovo and Newegg cost less on Oct 10 than on Oct 5, 48 days before Black Friday; Lenovo desktops have the most price cuts, 3 of 5.Share of products cheaper than on Oct 5, %Lenovo desktops: 60% (Share of products cheaper than on Oct 5, %)Lenovo desktops60%Newegg TVs: 50% (Share of products cheaper than on Oct 5, %)Newegg TVs50%Costco TVs: 45% (Share of products cheaper than on Oct 5, %)Costco TVs45%Lenovo laptops: 43% (Share of products cheaper than on Oct 5, %)Lenovo laptops43%Costco laptops: 40% (Share of products cheaper than on Oct 5, %)Costco laptops40%Costco headphones: 29% (Share of products cheaper than on Oct 5, %)Costco headphones29%Newegg monitors: 25% (Share of products cheaper than on Oct 5, %)Newegg monitors25%Costco beauty: 22% (Share of products cheaper than on Oct 5, %)Costco beauty22%Newegg laptops: 18% (Share of products cheaper than on Oct 5, %)Newegg laptops18%Lenovo tablets: 17% (Share of products cheaper than on Oct 5, %)Lenovo tablets17%Costco apparel: 10% (Share of products cheaper than on Oct 5, %)Costco apparel10%Newegg headphones: 9% (Share of products cheaper than on Oct 5, %)Newegg headphones9%Barnes & Noble toys and games: 0% (Share of products cheaper than on Oct 5, %)Barnes & Noble toys an…0%Costco small appliances: 0% (Share of products cheaper than on Oct 5, %)Costco small appliances0%Costco toys and games: 0% (Share of products cheaper than on Oct 5, %)Costco toys and games0%Newegg graphics cards: 0% (Share of products cheaper than on Oct 5, %)Newegg graphics cards0%Newegg small appliances: 0% (Share of products cheaper than on Oct 5, %)Newegg small appliances0%

Source: Newegg, Costco, Barnes & Noble, Lenovo. Collected Oct 10, 2026 with the Ujeebu API. Chart: Ujeebu, CC BY 4.0.

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Key takeaways

  • 42 of 222 products (19%) are cheaper on Oct 10 than on Oct 5, and 11 cost more; the rest are unchanged.
  • Lenovo desktops have the largest share of price cuts: 3 of 5 products, a median change of -28.8%.
  • 61 of the 184 products at retailers that show a reference price carry a sale claim (a "was" price, "before instant savings" or a savings badge); 57 of those claims are the lowest price we have seen for the product since Oct 5.
  • During Prime Big Deal Days (Oct 6 and 7, Amazon's October sale), 37 of 214 products here cost less than on Oct 5 on at least one of the two days.
  • We have priced the basket on 6 days so far; the real-discount test (the Black Friday price against each product's 8-week low) comes with the first cut on Nov 24.

The data

Fixed Black Friday basket, prices of Oct 10 against Oct 5 (6 collection days). Empty sale columns: the retailer shows no reference price to our collector.
Retailer Category Products Cheaper Pricier (products) Median change Sale claims Claims at their low Cheaper on Prime Big Deal Days
Lenovo desktops 5 60% 0 -28.8% 3
Newegg TVs 12 50% 0 -3.4% 8 8 4
Costco TVs 11 45% 0 0.0% 0 0 5
Lenovo laptops 23 43% 0 0.0% 8
Costco laptops 10 40% 1 0.0% 3 3 4
Costco headphones 7 29% 0 0.0% 2 2 2
Newegg monitors 12 25% 2 0.0% 10 9 3
Costco beauty 9 22% 0 0.0% 6 6 2
Newegg laptops 11 18% 4 0.0% 8 6 3
Lenovo tablets 6 17% 1 0.0% 1
Costco apparel 10 10% 0 0.0% 1 1 1
Newegg headphones 11 9% 0 0.0% 5 5 1
Barnes & Noble toys and games 47 0% 0 0.0% 0 0 0
Costco small appliances 11 0% 0 0.0% 1 1 0
Costco toys and games 8 0% 0 0.0% 0 0 0
Newegg graphics cards 9 0% 2 0.0% 8 7 0
Newegg small appliances 12 0% 1 0.0% 7 7 0

Download the free sample CSV (CC BY 4.0) Full CSV, 17 rows

We make every effort to find high-quality data sources, but this data was extracted from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

How we got this data

We collected this data with the Ujeebu web scraping API, which fetches and renders public pages and returns the fields we need as structured data. The same API is available to you for your own collections.

Try it in the playground Free account, 5,000 credits, no card.

Methodology and known limits

What we price. A basket of popular products in typical Black Friday categories, fixed on Oct 4 so every week compares the same items: 222 of them priced on both days compared here, at Barnes & Noble, Costco, Lenovo and Newegg. Each product page is fetched once a day through the Ujeebu API (no sign-in, at most 2 requests at a time), and its price, reference price and savings badge are read and checked against a sane range per product.

What we count. A product is cheaper when its price on Oct 10 is at least 0.5% below its price on Oct 5, pricier when at least 0.5% above. A sale claim is a reference price above the price ("was", "before instant savings", compare-at) or a savings badge on the page. A claim is at its low when the price is the lowest the product had on any collection day since Oct 5. Groups with fewer than 5 products are left out of the chart.

Where this goes. The same basket feeds the Black Friday page (first cut Nov 24, full Nov 30): each product's Black Friday price against its lowest price of the previous 8 weeks.

Known limits

  • 6 collection days so far: a short window, so "at its low" means the lowest since Oct 5, not the 8-week low the Black Friday test uses.
  • Amazon, Target, Walmart, Best Buy and Home Depot are not in the basket: their terms name price collection, or their pages could not be read through the API without working around bot walls.
  • Lenovo pages show no reference price to our collector, so Lenovo has no sale claims; Costco stock is not readable.
  • Products were picked from listing pages and sitemaps, not by sales rank, so the basket is popular items, not a sales-weighted index.
  • A product with no valid price on either day is left out.

We reviewed the sources' terms and robots.txt on Oct 10, 2026 before collecting. Per those terms, this page publishes aggregates only. Spotted an error? Tell us.

Disclaimer: We make every effort to find high-quality data sources, but this data was extracted from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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Ujeebu, "Black Friday 2026 price tracker, week 41: how many products already cost less", https://ujeebu.com/data/black-friday-price-tracker-2026-w41, updated Oct 10, 2026. CC BY 4.0.

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