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Does AI recommend Farmers Insurance?

How often AI answers name Farmers Insurance when buyers ask about auto insurance, engine by engine, and which sites those answers cite.

Week 41, Oct 5-11, 2026Updated Oct 9, 2026Methodology

8%

of answers name Farmers Insurance, all engines

Rank 11 of 63 brands tracked.

Engine by engine

Strongest on Google AI Overviews (9%), weakest on Gemini (7%). Avg position is where the brand appears in list-style answers (1 = first).

Gemini 7% Rank 10 of 63Range 5%-9%Avg position 3.7
Google AI Overviews 9% Rank 10 of 63Range 7%-11%Avg position 3.6
ChatGPT (search) 7% Rank 12 of 63Range 5%-10%Avg position 3.8

Last 1 weeks

Share of answers naming Farmers Insurance. Point at a grey line to pick out one engine. A missing point means that engine was not published that week.

0% 5% 10% 15% 20% W41 ChatGPT, Week 41: 7% ChatGPT 7% Google AI Overviews, Week 41: 9% Google AI Overviews 9% Gemini, Week 41: 7% Gemini 7% All engines, Week 41: 8% All engines 8% 0% 5% 10% 15% 20% W41 ChatGPT, Week 41: 7% ChatGPT 7% Google AI Overviews, Week 41: 9% Google AIOverviews 9% Gemini, Week 41: 7% Gemini 7% All engines, Week 41: 8% All engines8%
Show the numbers
WeekAll enginesGeminiGoogle AI OverviewsChatGPT
Week 418%7%9%7%

The detail behind the numbers

The prompts where competitors are named and Farmers Insurance is not, and the sources it is missing from, come with the free check and the snapshot.

Where is Farmers Insurance missing?Get the prompts and sources for your brand, free.

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Numbers come straight from the weekly data; we do not edit them for any brand. Farmers Insurance team? If something looks wrong, request a correction and we will check the answers and reply within 2 business days. Back to the auto insurance index.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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