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Does AI recommend Progressive?

How often AI answers name Progressive when buyers ask about auto insurance, engine by engine, and which sites those answers cite.

Week 41, Oct 5-11, 2026Updated Oct 9, 2026Methodology

43%

of answers name Progressive, all engines

Rank 2 of 63 brands tracked.

Engine by engine

Strongest on Google AI Overviews (46%), weakest on ChatGPT (38%). Avg position is where the brand appears in list-style answers (1 = first).

Gemini 44% Rank 2 of 63Range 40%-48%Avg position 2.6
Google AI Overviews 46% Rank 1 of 63Range 42%-50%Avg position 2.6
ChatGPT (search) 38% Rank 3 of 63Range 34%-42%Avg position 2.9

Last 1 weeks

Share of answers naming Progressive. Point at a grey line to pick out one engine. A missing point means that engine was not published that week.

30% 35% 40% 45% 50% W41 ChatGPT, Week 41: 38% ChatGPT 38% Google AI Overviews, Week 41: 46% Google AI Overviews 46% Gemini, Week 41: 44% Gemini 44% All engines, Week 41: 43% All engines 43% 30% 35% 40% 45% 50% W41 ChatGPT, Week 41: 38% ChatGPT 38% Google AI Overviews, Week 41: 46% Google AIOverviews 46% Gemini, Week 41: 44% Gemini 44% All engines, Week 41: 43% All engines43%
Show the numbers
WeekAll enginesGeminiGoogle AI OverviewsChatGPT
Week 4143%44%46%38%

The detail behind the numbers

The prompts where competitors are named and Progressive is not, and the sources it is missing from, come with the free check and the snapshot.

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Numbers come straight from the weekly data; we do not edit them for any brand. Progressive team? If something looks wrong, request a correction and we will check the answers and reply within 2 business days. Back to the auto insurance index.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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