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Does AI recommend USAA?

How often AI answers name USAA when buyers ask about auto insurance, engine by engine, and which sites those answers cite.

Week 41, Oct 5-11, 2026Updated Oct 9, 2026Methodology

36%

of answers name USAA, all engines

Rank 4 of 63 brands tracked.

Engine by engine

Strongest on Google AI Overviews (39%), weakest on ChatGPT (30%). Avg position is where the brand appears in list-style answers (1 = first).

Gemini 38% Rank 4 of 63Range 34%-42%Avg position 2.9
Google AI Overviews 39% Rank 4 of 63Range 35%-43%Avg position 3.0
ChatGPT (search) 30% Rank 4 of 63Range 26%-33%Avg position 3.8

Last 1 weeks

Share of answers naming USAA. Point at a grey line to pick out one engine. A missing point means that engine was not published that week.

20% 25% 30% 35% 40% W41 ChatGPT, Week 41: 30% ChatGPT 30% Google AI Overviews, Week 41: 39% Google AI Overviews 39% Gemini, Week 41: 38% Gemini 38% All engines, Week 41: 36% All engines 36% 20% 25% 30% 35% 40% W41 ChatGPT, Week 41: 30% ChatGPT 30% Google AI Overviews, Week 41: 39% Google AIOverviews 39% Gemini, Week 41: 38% Gemini 38% All engines, Week 41: 36% All engines36%
Show the numbers
WeekAll enginesGeminiGoogle AI OverviewsChatGPT
Week 4136%38%39%30%

The detail behind the numbers

The prompts where competitors are named and USAA is not, and the sources it is missing from, come with the free check and the snapshot.

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Numbers come straight from the weekly data; we do not edit them for any brand. USAA team? If something looks wrong, request a correction and we will check the answers and reply within 2 business days. Back to the auto insurance index.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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