Does AI recommend Hoka?
hoka.com in running shoes and athletic footwear: how often Gemini, Google AI Overviews and ChatGPT name it next to Nike, its top competitor, which sites the answers cite, and whether AI crawlers can read the site.
33%
of AI answers name Hoka
Nike: 36%. Rank 4 of 48 brands tracked.
Hoka vs Nike, engine by engine
Named most by Gemini (35%), least by Google AI Overviews (31%). The grey tick is the typical (median) brand of the category.
Questions where Nike is named and Hoka is not
- “Best cross training shoes for lifting and HIIT”
- “Good running shoes for CrossFit?”
35 more questions like these in this check. The snapshot finds them all for Hoka against up to 5 competitors, on 50 buyer questions asked 3 times in each engine, with the sites to get listed on and 5 fixes.
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Is Hoka named, and where?
- Yes. Hoka is named in 33% of the answers across Gemini, Google AI Overviews and ChatGPT.
- It ranks 4 of 48 brands we track in running shoes and athletic footwear.
- In list answers it shows up at position 1.9 on average in Google AI Overviews (1 = first).
The category baseline
From the AI Citation Index (48 brands tracked in running shoes and athletic footwear, Week 41).
1%
The typical brand
36%
The category leader
33%
Hoka, above typical
The sites the answers cite
The sites cited most in AI answers about running shoes and athletic footwear, all engines. Being listed, reviewed or discussed on these is the shortest path into the answers.
- youtube.com6.8% of citations
- runrepeat.com4.9% of citations
- reddit.com3.5% of citations
- nike.com1.2% of citations
- fleetfeet.com1.0% of citations
Can AI crawlers read hoka.com?
Mostly. One setting is worth a look. Checked Nov 3, 2026.
| Crawler | What it feeds | robots.txt |
|---|---|---|
| OAI-SearchBot | ChatGPT search, the pages it cites | Allowed |
| GPTBot | OpenAI model training only | Allowed |
| Googlebot | Google Search and Google AI Overviews | Allowed |
| Google-Extended | Gemini answers and training | Allowed |
| ClaudeBot | Claude | Allowed |
| Firewall | Cloudflare in front of the site | Blocked our test |
| Text without JavaScript | 0 words in the raw homepage HTML | Could not test |
- Cloudflare blocked our test requestYour homepage turned away our request from a data center even with a normal browser user agent, so we could not test the AI crawlers themselves. AI crawlers also come from data centers: check that your bot protection lets the verified AI crawlers you want through.
What next
Get the full snapshot report
Hoka against up to 5 competitors on many more buyer questions: where you are missing, the sites to get listed on, and 5 fixes. A PDF in 48 hours.
What is in it · Need something custom? Ask us
Track it every week
Weekly tracking for Hoka is coming. Get notified when it opens.
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Numbers come straight from the answers we collected; we do not edit them for any brand. We publish counts and the sites cited, never the answers themselves. Hoka team? If something looks wrong, tell us.
We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.