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Does AI recommend Hoka?

How often AI answers name Hoka when buyers ask about running shoes, engine by engine, and which sites those answers cite.

Week 41, Oct 5-11, 2026Updated Oct 9, 2026Methodology

33%

of answers name Hoka, all engines

Rank 4 of 48 brands tracked.

Engine by engine

Strongest on Gemini (35%), weakest on Google AI Overviews (31%). Avg position is where the brand appears in list-style answers (1 = first).

Gemini 35% Rank 3 of 48Range 31%-40%Avg position 2.1
Google AI Overviews 31% Rank 4 of 48Range 26%-36%Avg position 1.9
ChatGPT (search) 34% Rank 4 of 48Range 29%-38%Avg position 2.5

Last 1 weeks

Share of answers naming Hoka. Point at a grey line to pick out one engine. A missing point means that engine was not published that week.

20% 25% 30% 35% 40% W41 ChatGPT, Week 41: 34% ChatGPT 34% Google AI Overviews, Week 41: 31% Google AI Overviews 31% Gemini, Week 41: 35% Gemini 35% All engines, Week 41: 33% All engines 33% 20% 25% 30% 35% 40% W41 ChatGPT, Week 41: 34% ChatGPT 34% Google AI Overviews, Week 41: 31% Google AIOverviews 31% Gemini, Week 41: 35% Gemini 35% All engines, Week 41: 33% All engines33%
Show the numbers
WeekAll enginesGeminiGoogle AI OverviewsChatGPT
Week 4133%35%31%34%

The detail behind the numbers

The prompts where competitors are named and Hoka is not, and the sources it is missing from, come with the free check and the snapshot.

Where is Hoka missing?Get the prompts and sources for your brand, free.

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Numbers come straight from the weekly data; we do not edit them for any brand. Hoka team? If something looks wrong, request a correction and we will check the answers and reply within 2 business days. Back to the running shoes index.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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