Does AI recommend Progressive?
progressive.com in auto insurance: how often Gemini, Google AI Overviews and ChatGPT name it next to State Farm, its top competitor, which sites the answers cite, and whether AI crawlers can read the site.
43%
of AI answers name Progressive
State Farm: 45%. Rank 2 of 63 brands tracked.
Progressive vs State Farm, engine by engine
Named most by Google AI Overviews (46%), least by ChatGPT (38%). The grey tick is the typical (median) brand of the category.
Is Progressive named, and where?
- Yes. Progressive is named in 43% of the answers across Gemini, Google AI Overviews and ChatGPT.
- It ranks 2 of 63 brands we track in auto insurance.
- In list answers it shows up at position 2.6 on average in Gemini (1 = first).
- Its own site, progressive.com, is the 3rd most cited site in the category.
The category baseline
From the AI Citation Index (63 brands tracked in auto insurance, Week 41).
1%
The typical brand
45%
The category leader
43%
Progressive, above typical
See the full auto insurance index · Progressive's weekly trend
The sites the answers cite
The sites cited most in AI answers about auto insurance, all engines. Being listed, reviewed or discussed on these is the shortest path into the answers.
- thezebra.com4.9% of citations
- insurify.com4.7% of citations
- progressive.com4.3% of citations
- geico.com3.7% of citations
- moneygeek.com3.1% of citations
- wallethub.com3.0% of citations
- insurance.com2.8% of citations
- statefarm.com2.6% of citations
Can AI crawlers read progressive.com?
Yes: nothing we checked stops the AI engines from reading the site. Checked Oct 17, 2026.
| Crawler | What it feeds | robots.txt |
|---|---|---|
| OAI-SearchBot | ChatGPT search, the pages it cites | Allowed |
| GPTBot | OpenAI model training only | Allowed |
| Googlebot | Google Search and Google AI Overviews | Allowed |
| Google-Extended | Gemini answers and training | Allowed |
| ClaudeBot | Claude | Allowed |
| Firewall | Akamai in front of the site | Lets them in |
| Text without JavaScript | 2804 words in the raw homepage HTML | Readable |
Nothing to fix here. The crawlers behind ChatGPT search, Google AI Overviews and Gemini can read the site, and the homepage text shows without JavaScript. The next step is being cited: see the sites above.
What next
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Check another brandNumbers come straight from the answers we collected; we do not edit them for any brand. We publish counts and the sites cited, never the answers themselves. Progressive team? If something looks wrong, tell us.
We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.