Does AI recommend The Hartford?
thehartford.com in small business insurance: how often Gemini, Google AI Overviews and ChatGPT name it next to Next Insurance, its top competitor, which sites the answers cite, and whether AI crawlers can read the site.
39%
of AI answers name The Hartford
Next Insurance: 35%. Rank 1 of 60 brands tracked.
The Hartford vs Next Insurance, engine by engine
Named most by Google AI Overviews (45%), least by ChatGPT (34%). The grey tick is the typical (median) brand of the category.
Questions where Next Insurance is named and The Hartford is not
- “Best monthly business insurance you can cancel anytime”
- “Best on demand liability insurance for a personal trainer who works at clients' homes”
14 more questions like these in this check. The snapshot finds them all for The Hartford against up to 5 competitors, on 50 buyer questions asked 3 times in each engine, with the sites to get listed on and 5 fixes.
A PDF in 48 hours. What is in it
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Is The Hartford named, and where?
- Yes. The Hartford is named in 39% of the answers across Gemini, Google AI Overviews and ChatGPT.
- It ranks 1 of 60 brands we track in small business insurance.
- In list answers it shows up at position 1.8 on average in Gemini (1 = first).
- Its own site, thehartford.com, is the 1st most cited site in the category.
The category baseline
From the AI Citation Index (60 brands tracked in small business insurance, Week 41).
1%
The typical brand
39%
The category leader
39%
The Hartford, above typical
See the full small business insurance index · The Hartford's weekly trend
The sites the answers cite
The sites cited most in AI answers about small business insurance, all engines. Being listed, reviewed or discussed on these is the shortest path into the answers.
- thehartford.com5.5% of citations
- insureon.com4.7% of citations
- nextinsurance.com4.4% of citations
- moneygeek.com4.0% of citations
- progressivecommercial.com3.2% of citations
- hiscox.com3.1% of citations
- youtube.com2.2% of citations
- thimble.com2.1% of citations
Can AI crawlers read thehartford.com?
Nothing we could test stops the AI engines from reading the site; part of the check could not run (marked below). Checked Nov 2, 2026.
| Crawler | What it feeds | robots.txt |
|---|---|---|
| OAI-SearchBot | ChatGPT search, the pages it cites | Allowed |
| GPTBot | OpenAI model training only | Allowed |
| Googlebot | Google Search and Google AI Overviews | Allowed |
| Google-Extended | Gemini answers and training | Allowed |
| ClaudeBot | Claude | Allowed |
| Firewall | Bot protection | Could not test |
| Text without JavaScript | 918 words in the raw homepage HTML | Readable |
Nothing to fix in what we could test. The rows marked "Could not test" need a manual look: open your homepage with JavaScript off, and check your bot protection settings.
What next
Get the full snapshot report
The Hartford against up to 5 competitors on many more buyer questions: where you are missing, the sites to get listed on, and 5 fixes. A PDF in 48 hours.
What is in it · Need something custom? Ask us
Track it every week
Weekly tracking for The Hartford is coming. Get notified when it opens.
Check another brand
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Numbers come straight from the answers we collected; we do not edit them for any brand. We publish counts and the sites cited, never the answers themselves. The Hartford team? If something looks wrong, tell us.
We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.