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AI visibility check

Does AI recommend USAA?

usaa.com in auto insurance: how often Gemini, Google AI Overviews and ChatGPT name it next to State Farm, its top competitor, which sites the answers cite, and whether AI crawlers can read the site.

From the AI Citation Index, Week 41200 buyer questions, asked every week Methodology

36%

of AI answers name USAA

State Farm: 45%. Rank 4 of 63 brands tracked.

USAA vs State Farm, engine by engine

Named most by Google AI Overviews (39%), least by ChatGPT (30%). The grey tick is the typical (median) brand of the category.

Gemini
38%
49%
Rank 4 · Avg position 2.9
Google AI Overviews
39%
43%
Rank 4 · Avg position 3.0
ChatGPT
30%
44%
Rank 4 · Avg position 3.8

Is USAA named, and where?

  • Yes. USAA is named in 36% of the answers across Gemini, Google AI Overviews and ChatGPT.
  • It ranks 4 of 63 brands we track in auto insurance.
  • In list answers it shows up at position 2.9 on average in Gemini (1 = first).

The category baseline

From the AI Citation Index (63 brands tracked in auto insurance, Week 41).

1%

The typical brand

45%

The category leader

36%

USAA, above typical

See the full auto insurance index · USAA's weekly trend

The sites the answers cite

The sites cited most in AI answers about auto insurance, all engines. Being listed, reviewed or discussed on these is the shortest path into the answers.

  1. thezebra.com4.9% of citations
  2. insurify.com4.7% of citations
  3. progressive.com4.3% of citations
  4. geico.com3.7% of citations
  5. moneygeek.com3.1% of citations
  6. wallethub.com3.0% of citations
  7. insurance.com2.8% of citations
  8. statefarm.com2.6% of citations

Can AI crawlers read usaa.com?

Not fully. The fixes below are listed most important first. Checked Oct 17, 2026.

CrawlerWhat it feedsrobots.txt
OAI-SearchBotChatGPT search, the pages it cites Unknown
GPTBotOpenAI model training only Unknown
GooglebotGoogle Search and Google AI Overviews Unknown
Google-ExtendedGemini answers and training Unknown
ClaudeBotClaude Unknown
FirewallBot protection Could not test
Text without JavaScript8 words in the raw homepage HTML Mostly empty

We could not reach robots.txt.

  1. Your homepage text needs JavaScriptWithout JavaScript the page shows 8 words. Most AI crawlers do not run JavaScript, so they see an almost empty page. Render your main copy on the server (or pre-render the page).

What next

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USAA against up to 5 competitors on many more buyer questions, the questions where you are missing, the sites to get listed on, and 5 fixes. A PDF in 48 hours.

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Numbers come straight from the answers we collected; we do not edit them for any brand. We publish counts and the sites cited, never the answers themselves. USAA team? If something looks wrong, tell us.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.