Does AI recommend USAA?
usaa.com in auto insurance: how often Gemini, Google AI Overviews and ChatGPT name it next to State Farm, its top competitor, which sites the answers cite, and whether AI crawlers can read the site.
36%
of AI answers name USAA
State Farm: 45%. Rank 4 of 63 brands tracked.
USAA vs State Farm, engine by engine
Named most by Google AI Overviews (39%), least by ChatGPT (30%). The grey tick is the typical (median) brand of the category.
Questions where State Farm is named and USAA is not
- “Best insurance for a gig worker who delivers groceries part time”
- “Best car insurance for international drivers new to the US”
25 more questions like these in this check. The snapshot finds them all for USAA against up to 5 competitors, on 50 buyer questions asked 3 times in each engine, with the sites to get listed on and 5 fixes.
A PDF in 48 hours. What is in it
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The result as a PDF you can forward, then the same check again in 30 days so you see what moved.
Is USAA named, and where?
- Yes. USAA is named in 36% of the answers across Gemini, Google AI Overviews and ChatGPT.
- It ranks 4 of 63 brands we track in auto insurance.
- In list answers it shows up at position 2.9 on average in Gemini (1 = first).
The category baseline
From the AI Citation Index (63 brands tracked in auto insurance, Week 41).
1%
The typical brand
45%
The category leader
36%
USAA, above typical
The sites the answers cite
The sites cited most in AI answers about auto insurance, all engines. Being listed, reviewed or discussed on these is the shortest path into the answers.
- thezebra.com4.9% of citations
- insurify.com4.7% of citations
- progressive.com4.3% of citations
- geico.com3.7% of citations
- moneygeek.com3.1% of citations
- wallethub.com3.0% of citations
- insurance.com2.8% of citations
- statefarm.com2.6% of citations
Can AI crawlers read usaa.com?
Not fully. The fixes below are listed most important first. Checked Nov 2, 2026.
| Crawler | What it feeds | robots.txt |
|---|---|---|
| OAI-SearchBot | ChatGPT search, the pages it cites | Unknown |
| GPTBot | OpenAI model training only | Unknown |
| Googlebot | Google Search and Google AI Overviews | Unknown |
| Google-Extended | Gemini answers and training | Unknown |
| ClaudeBot | Claude | Unknown |
| Firewall | Bot protection | Could not test |
| Text without JavaScript | 8 words in the raw homepage HTML | Mostly empty |
We could not reach robots.txt.
- Your homepage text needs JavaScriptWithout JavaScript the page shows 8 words. Most AI crawlers do not run JavaScript, so they see an almost empty page. Render your main copy on the server (or pre-render the page).
What next
Get the full snapshot report
USAA against up to 5 competitors on many more buyer questions: where you are missing, the sites to get listed on, and 5 fixes. A PDF in 48 hours.
What is in it · Need something custom? Ask us
Track it every week
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Check another brand
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Numbers come straight from the answers we collected; we do not edit them for any brand. We publish counts and the sites cited, never the answers themselves. USAA team? If something looks wrong, tell us.
We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.