Weekly movers: personal loans
Every week, a short note on which brands gained or lost ground in AI answers, and the sources behind the change.
Notes
The first note comes with the second published week.
Movers in Week 41
Change in the share of answers naming each brand, from last week (hollow dot) to this week.
- Truist on Google AI Overviews +3 pts 0% to 3% of answers. A clear move: the ranges do not overlap.
- Upgrade on ChatGPT +9 pts 21% to 29% of answers. Within the likely range, so watch next week.
- Discover Personal Loans on Google AI Overviews +6 pts 15% to 21% of answers. Within the likely range, so watch next week.
- Avant on Google AI Overviews +6 pts 15% to 20% of answers. Within the likely range, so watch next week.
- LendingTree on ChatGPT +5 pts 4% to 9% of answers. Within the likely range, so watch next week.
- Credible on Google AI Overviews +5 pts 4% to 10% of answers. Within the likely range, so watch next week.
- LightStream on Google AI Overviews +5 pts 23% to 28% of answers. Within the likely range, so watch next week.
- LendingClub on ChatGPT +4 pts 8% to 12% of answers. Within the likely range, so watch next week.
- LightStream on ChatGPT −4 pts 30% to 26% of answers. Within the likely range, so watch next week.
- Upstart on Google AI Overviews +3 pts 33% to 37% of answers. Within the likely range, so watch next week.
Does AI recommend your brand?
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