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Does AI recommend Adidas?

How often AI answers name Adidas when buyers ask about running shoes, engine by engine, and which sites those answers cite.

Week 41, Oct 5-11, 2026Updated Oct 9, 2026Methodology

19%

of answers name Adidas, all engines

Rank 7 of 48 brands tracked.

Engine by engine

Strongest on Google AI Overviews (20%), weakest on ChatGPT (17%). Avg position is where the brand appears in list-style answers (1 = first).

Gemini 20% Rank 7 of 48Range 16%-24%Avg position 2.6
Google AI Overviews 20% Rank 7 of 48Range 16%-24%Avg position 1.9
ChatGPT (search) 17% Rank 7 of 48Range 14%-21%Avg position 3.0

Last 1 weeks

Share of answers naming Adidas. Point at a grey line to pick out one engine. A missing point means that engine was not published that week.

10% 15% 20% W41 ChatGPT, Week 41: 17% ChatGPT 17% Google AI Overviews, Week 41: 20% Google AI Overviews 20% Gemini, Week 41: 20% Gemini 20% All engines, Week 41: 19% All engines 19% 10% 15% 20% W41 ChatGPT, Week 41: 17% ChatGPT 17% Google AI Overviews, Week 41: 20% Google AIOverviews 20% Gemini, Week 41: 20% Gemini 20% All engines, Week 41: 19% All engines19%
Show the numbers
WeekAll enginesGeminiGoogle AI OverviewsChatGPT
Week 4119%20%20%17%

The detail behind the numbers

The prompts where competitors are named and Adidas is not, and the sources it is missing from, come with the free check and the snapshot.

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Numbers come straight from the weekly data; we do not edit them for any brand. Adidas team? If something looks wrong, request a correction and we will check the answers and reply within 2 business days. Back to the running shoes index.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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