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Does AI recommend New Balance?

How often AI answers name New Balance when buyers ask about running shoes, engine by engine, and which sites those answers cite.

Week 41, Oct 5-11, 2026Updated Oct 9, 2026Methodology

27%

of answers name New Balance, all engines

Rank 5 of 48 brands tracked.

Engine by engine

Strongest on Gemini (29%), weakest on Google AI Overviews (23%). Avg position is where the brand appears in list-style answers (1 = first).

Gemini 29% Rank 5 of 48Range 24%-33%Avg position 2.5
Google AI Overviews 23% Rank 5 of 48Range 19%-28%Avg position 2.8
ChatGPT (search) 28% Rank 5 of 48Range 24%-33%Avg position 3.4

Last 1 weeks

Share of answers naming New Balance. Point at a grey line to pick out one engine. A missing point means that engine was not published that week.

20% 25% 30% W41 ChatGPT, Week 41: 28% ChatGPT 28% Google AI Overviews, Week 41: 23% Google AI Overviews 23% Gemini, Week 41: 29% Gemini 29% All engines, Week 41: 27% All engines 27% 20% 25% 30% W41 ChatGPT, Week 41: 28% ChatGPT 28% Google AI Overviews, Week 41: 23% Google AIOverviews 23% Gemini, Week 41: 29% Gemini 29% All engines, Week 41: 27% All engines27%
Show the numbers
WeekAll enginesGeminiGoogle AI OverviewsChatGPT
Week 4127%29%23%28%

The detail behind the numbers

The prompts where competitors are named and New Balance is not, and the sources it is missing from, come with the free check and the snapshot.

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Numbers come straight from the weekly data; we do not edit them for any brand. New Balance team? If something looks wrong, request a correction and we will check the answers and reply within 2 business days. Back to the running shoes index.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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