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Which accounting software brands AI answers recommend

Every week we ask 200 buyer questions, the way people really ask them, and count which brands the answers name and which sites they cite.

Curated by , co-founder of Ujeebu Published Editorial standards
Week
Week 46, Nov 9-15, 2026 Latest
Updated
Engines
2 of 3 published
Market
US market, asked from the US
Methodology

Named most often

QuickBooks

in 84% of answers across the published engines

Top 10 brands, all engines

Share of answers that name the brand, across Gemini, Google AI Overviews. The small figure is the change in points vs the previous week.

  1. 1 QuickBooks 84%
  2. 2 Xero 66%
  3. 3 Zoho Books 35%
  4. 4 Wave 32%
  5. 5 FreshBooks 27%
  6. 6 Sage 23%
  7. 7 NetSuite 17%
  8. 8 A2X 6%
  9. 9 Bench 5%
  10. 10 BILL 5%
Embed 
<iframe src="https://ujeebu.com/ai-index/accounting-software/embed/overall" width="100%" height="520" style="border:0" loading="lazy" title="Top accounting software brands in AI answers in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/accounting-software?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top accounting software brands in AI answers in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Chart by Ujeebu, licensed CC BY 4.0: free to reuse with the credit Source: Ujeebu, "Top accounting software brands in AI answers in the US, Ujeebu AI Citation Index", https://ujeebu.com/ai-index/accounting-software (CC BY 4.0). How to reuse

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Top 10 by engine

Each engine answers differently. The bar is the share of that engine's answers naming the brand; the thin line is the likely range (95%): ask the same questions again and the number would probably land inside it.

Gemini

594 answers, 99% of prompts collected

  1. 1 QuickBooks 85% Likely range 82% to 87%
  2. 2 Xero 69% Likely range 65% to 73%
  3. 3 Zoho Books 32% Likely range 29% to 36%
  4. 4 Wave 31% Likely range 27% to 35%
  5. 5 FreshBooks 28% Likely range 25% to 32%
  6. 6 Sage 19% Likely range 16% to 23%
  7. 7 NetSuite 17% Likely range 14% to 20%
  8. 8 A2X 7% Likely range 5% to 9%
  9. 9 Bench 6% Likely range 4% to 8%
  10. 10 BILL 6% Likely range 4% to 8%
Full table
Gemini, US market, Week 46, Nov 9-15, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
QuickBooks 503 / 594 (85%) 82%-87% 2.0 23.9% n/a
Xero 410 / 594 (69%) 65%-73% 2.4 19.5% n/a
Zoho Books 191 / 594 (32%) 29%-36% 2.7 9.1% n/a
Wave 183 / 594 (31%) 27%-35% 2.5 8.7% n/a
FreshBooks 168 / 594 (28%) 25%-32% 2.5 8.0% n/a
Sage 115 / 594 (19%) 16%-23% 2.4 5.5% n/a
NetSuite 99 / 594 (17%) 14%-20% 3.3 4.7% n/a
A2X 42 / 594 (7%) 5%-9% 2.0 2.0% n/a
Bench 34 / 594 (6%) 4%-8% 1.9 1.6% n/a
BILL 33 / 594 (6%) 4%-8% 2.4 1.6% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/accounting-software/embed/gemini" width="100%" height="520" style="border:0" loading="lazy" title="Top accounting software brands on Gemini in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/accounting-software?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top accounting software brands on Gemini in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Google AI Overviews

590 answers, 100% of prompts collected. Google AI Overviews appeared on 99% of searches

  1. 1 QuickBooks 84% Likely range 81% to 87%
  2. 2 Xero 63% Likely range 59% to 67%
  3. 3 Zoho Books 38% Likely range 34% to 42%
  4. 4 Wave 33% Likely range 29% to 37%
  5. 5 Sage 26% Likely range 23% to 30%
  6. 6 FreshBooks 25% Likely range 22% to 29%
  7. 7 NetSuite 17% Likely range 14% to 20%
  8. 8 A2X 5% Likely range 4% to 8%
  9. 9 GnuCash 5% Likely range 3% to 7%
  10. 10 Patriot Software 5% Likely range 3% to 7%
Full table
Google AI Overviews, US market, Week 46, Nov 9-15, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
QuickBooks 495 / 590 (84%) 81%-87% 2.0 24.2% n/a
Xero 370 / 590 (63%) 59%-67% 2.7 18.1% n/a
Zoho Books 226 / 590 (38%) 34%-42% 2.8 11.0% n/a
Wave 194 / 590 (33%) 29%-37% 2.5 9.5% n/a
Sage 153 / 590 (26%) 23%-30% 3.2 7.5% n/a
FreshBooks 147 / 590 (25%) 22%-29% 3.0 7.2% n/a
NetSuite 98 / 590 (17%) 14%-20% 3.0 4.8% n/a
A2X 32 / 590 (5%) 4%-8% 2.2 1.6% n/a
GnuCash 28 / 590 (5%) 3%-7% 2.7 1.4% n/a
Patriot Software 28 / 590 (5%) 3%-7% 2.4 1.4% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/accounting-software/embed/google_aio" width="100%" height="520" style="border:0" loading="lazy" title="Top accounting software brands on Google AI Overviews in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/accounting-software?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top accounting software brands on Google AI Overviews in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

ChatGPT (search)

No data this week

We are not publishing ChatGPT (search) for Week 46.

Collection below 90% coverage this week (87.2%): 77 not collected before their round ended. A week with partial data could rank brands wrongly, so we show a gap instead of numbers. 523 of 600 prompts came back.

Which sites AI trusts

The 10 domains cited most often as sources in these answers, as a share of all citations. Brands rarely win on their own site: the answers lean on review sites, forums and media.

  1. 1 youtube.com Video and other 8.8%
  2. 2 reddit.com Forum 4.0%
  3. 3 intuit.com Brand site 3.3%
  4. 4 nerdwallet.com Media 1.9%
  5. 5 facebook.com Other 1.9%
  6. 6 xero.com Brand site 1.3%
  7. 7 pcmag.com Media 1.1%
  8. 8 wise.com Other 1.1%
  9. 9 airwallex.com Other 1.0%
  10. 10 uschamber.com Media 1.0%
By engine
DomainType GeminiGoogle AI Overviews
youtube.comVideo and other 0.3%17.3%
reddit.comForum 2.4%5.5%
intuit.comBrand site 2.6%4.0%
nerdwallet.comMedia 1.5%2.3%
facebook.comOther n/a3.7%
xero.comBrand site 0.8%1.8%
pcmag.comMedia 1.2%1.0%
wise.comOther 1.3%0.8%
airwallex.comOther 2.1%n/a
uschamber.comMedia 1.3%0.8%
Embed 
<iframe src="https://ujeebu.com/ai-index/accounting-software/embed/domains" width="100%" height="520" style="border:0" loading="lazy" title="Sites AI cites for accounting software in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/accounting-software?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Sites AI cites for accounting software in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Chart by Ujeebu, licensed CC BY 4.0: free to reuse with the credit Source: Ujeebu, "Sites AI cites for accounting software in the US, Ujeebu AI Citation Index", https://ujeebu.com/ai-index/accounting-software (CC BY 4.0). How to reuse

Weekly movers

The largest changes vs the previous week, from last week's share (hollow dot) to this week's. One week can be noise: a move is clear only when this week's range and last week's do not overlap.

First week: movers appear from the second published week.

About this week's data

Prompts
200: 80 recommendation, 50 problem-led, 40 comparison, 30 price
Market
US market: buyer questions in US English, asked from the US. Asked 3 times this week on each engine.
Collected
Nov 10, 2026 to Nov 15, 2026
Checked by hand
15 answers, 1 with errors

Brand names are reported as they appear in answers. How we collect and count: methodology. Spotted an error? Tell us. Data licensed CC BY 4.0.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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