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Which mattresses brands AI answers recommend

Every week we ask 200 buyer questions, the way people really ask them, and count which brands the answers name and which sites they cite.

Week 41, Oct 5-11, 2026 (latest) Updated 3 of 3 engines published US market Asked from the US Methodology

Named most often

Helix

in 25% of answers across the published engines

Site AI cites most

googleusercontent.com

19.8% of all citations, a site

Top 10 brands, all engines

Share of answers that name the brand, across ChatGPT, Gemini, Google AI Overviews. The small figure is the change in points vs the previous week.

  1. 1 Helix 25%
  2. 2 Saatva 21%
  3. 3 Nectar 17%
  4. 4 Brooklyn Bedding 16%
  5. 5 Tempur-Pedic 14%
  6. 6 WinkBed 12%
  7. 7 Leesa 11%
  8. 8 DreamCloud 9%
  9. 9 Purple 8%
  10. 10 Sleep Number 8%
Embed 
<iframe src="https://ujeebu.com/ai-index/mattresses/embed/overall" width="100%" height="520" style="border:0" loading="lazy" title="Top mattresses brands in AI answers in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/mattresses?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top mattresses brands in AI answers in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Top 10 by engine

Each engine answers differently. The bar is the share of that engine's answers naming the brand; the thin line is the likely range (95%): ask the same questions again and the number would probably land inside it.

Gemini

598 answers, 100% of prompts collected

  1. 1 Helix 21% Likely range 18% to 25%
  2. 2 Nectar 19% Likely range 16% to 22%
  3. 3 Tempur-Pedic 19% Likely range 16% to 22%
  4. 4 Saatva 15% Likely range 12% to 18%
  5. 5 DreamCloud 13% Likely range 11% to 16%
  6. 6 Purple 13% Likely range 11% to 16%
  7. 7 Leesa 12% Likely range 9% to 15%
  8. 8 Sleep Number 11% Likely range 9% to 14%
  9. 9 Beautyrest 11% Likely range 8% to 13%
  10. 10 Puffy 10% Likely range 8% to 13%
Full table
Gemini, US market, Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Helix 126 / 598 (21%) 18%-25% 1.7 8.0% n/a
Nectar 112 / 598 (19%) 16%-22% 2.1 7.1% n/a
Tempur-Pedic 112 / 598 (19%) 16%-22% 2.3 7.1% n/a
Saatva 90 / 598 (15%) 12%-18% 2.1 5.7% n/a
DreamCloud 78 / 598 (13%) 11%-16% 2.3 4.9% n/a
Purple 78 / 598 (13%) 11%-16% 2.7 4.9% n/a
Leesa 70 / 598 (12%) 9%-15% 2.4 4.4% n/a
Sleep Number 67 / 598 (11%) 9%-14% 3.0 4.2% n/a
Beautyrest 63 / 598 (11%) 8%-13% 3.3 4.0% n/a
Puffy 59 / 598 (10%) 8%-13% 3.1 3.7% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/mattresses/embed/gemini" width="100%" height="520" style="border:0" loading="lazy" title="Top mattresses brands on Gemini in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/mattresses?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top mattresses brands on Gemini in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Google AI Overviews

585 answers, 100% of prompts collected. Google AI Overviews appeared on 98% of searches

  1. 1 Helix 32% Likely range 28% to 36%
  2. 2 Saatva 26% Likely range 23% to 30%
  3. 3 Brooklyn Bedding 22% Likely range 19% to 26%
  4. 4 Nectar 22% Likely range 19% to 25%
  5. 5 WinkBed 16% Likely range 13% to 19%
  6. 6 Leesa 11% Likely range 8% to 13%
  7. 7 Tempur-Pedic 10% Likely range 8% to 13%
  8. 8 DreamCloud 9% Likely range 7% to 12%
  9. 9 Avocado 7% Likely range 6% to 10%
  10. 10 Sleep Number 7% Likely range 5% to 9%
Full table
Google AI Overviews, US market, Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Helix 185 / 585 (32%) 28%-36% 2.1 12.4% n/a
Saatva 154 / 585 (26%) 23%-30% 2.8 10.3% n/a
Brooklyn Bedding 131 / 585 (22%) 19%-26% 2.4 8.8% n/a
Nectar 127 / 585 (22%) 19%-25% 2.1 8.5% n/a
WinkBed 94 / 585 (16%) 13%-19% 2.8 6.3% n/a
Leesa 62 / 585 (11%) 8%-13% 3.6 4.1% n/a
Tempur-Pedic 59 / 585 (10%) 8%-13% 2.3 3.9% n/a
DreamCloud 55 / 585 (9%) 7%-12% 2.9 3.7% n/a
Avocado 43 / 585 (7%) 6%-10% 2.9 2.9% n/a
Sleep Number 38 / 585 (7%) 5%-9% 2.3 2.5% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/mattresses/embed/google_aio" width="100%" height="520" style="border:0" loading="lazy" title="Top mattresses brands on Google AI Overviews in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/mattresses?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top mattresses brands on Google AI Overviews in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

ChatGPT (search)

600 answers, 100% of prompts collected

  1. 1 Saatva 23% Likely range 20% to 26%
  2. 2 Helix 23% Likely range 19% to 26%
  3. 3 Brooklyn Bedding 17% Likely range 15% to 21%
  4. 4 Tempur-Pedic 14% Likely range 11% to 16%
  5. 5 Leesa 10% Likely range 8% to 12%
  6. 6 WinkBed 10% Likely range 8% to 12%
  7. 7 Zinus 10% Likely range 8% to 12%
  8. 8 Nectar 9% Likely range 7% to 12%
  9. 9 Casper 8% Likely range 6% to 10%
  10. 10 Avocado 7% Likely range 5% to 9%
Full table
ChatGPT (search), US market, Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Saatva 137 / 600 (23%) 20%-26% 2.4 10.3% n/a
Helix 135 / 600 (23%) 19%-26% 2.0 10.1% n/a
Brooklyn Bedding 104 / 600 (17%) 15%-21% 2.8 7.8% n/a
Tempur-Pedic 81 / 600 (14%) 11%-16% 2.9 6.1% n/a
Leesa 59 / 600 (10%) 8%-12% 3.5 4.4% n/a
WinkBed 59 / 600 (10%) 8%-12% 2.3 4.4% n/a
Zinus 58 / 600 (10%) 8%-12% 2.4 4.3% n/a
Nectar 55 / 600 (9%) 7%-12% 2.0 4.1% n/a
Casper 48 / 600 (8%) 6%-10% 2.7 3.6% n/a
Avocado 39 / 600 (7%) 5%-9% 2.4 2.9% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/mattresses/embed/chatgpt" width="100%" height="520" style="border:0" loading="lazy" title="Top mattresses brands on ChatGPT (search) in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/mattresses?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top mattresses brands on ChatGPT (search) in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Which sites AI trusts

The 10 domains cited most often as sources in these answers, as a share of all citations. Brands rarely win on their own site: the answers lean on review sites, forums and media.

  1. 1 googleusercontent.com Other 19.8%
  2. 2 openai.com Other 14.2%
  3. 3 sleepfoundation.org Review site 6.3%
  4. 4 youtube.com Video and other 6.2%
  5. 5 google.com Other 3.6%
  6. 6 mattressnerd.com Review site 2.4%
  7. 7 reddit.com Forum 2.4%
  8. 8 mattressclarity.com Review site 2.4%
  9. 9 ncoa.org Other 1.7%
  10. 10 naplab.com Review site 1.6%
By engine
DomainType ChatGPTGeminiGoogle AI Overviews
googleusercontent.comOther n/a59.2%n/a
openai.comOther 42.6%n/an/a
sleepfoundation.orgReview site 10.7%2.2%6.0%
youtube.comVideo and other n/a0.1%18.4%
google.comOther 10.7%n/an/a
mattressnerd.comReview site 0.2%2.3%4.7%
reddit.comForum 0.1%1.0%6.2%
mattressclarity.comReview site 0.6%2.3%4.2%
ncoa.orgOther 0.1%2.2%2.7%
naplab.comReview site 0.0%1.1%3.7%
Embed 
<iframe src="https://ujeebu.com/ai-index/mattresses/embed/domains" width="100%" height="520" style="border:0" loading="lazy" title="Sites AI cites for mattresses in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/mattresses?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Sites AI cites for mattresses in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Weekly movers

The largest changes vs the previous week, from last week's share (hollow dot) to this week's. One week can be noise: a move is clear only when this week's range and last week's do not overlap.

First week: movers appear from the second published week.

About this week's data

Prompts
200: 80 recommendation, 50 problem-led, 40 comparison, 30 price
Market
US market: buyer questions in US English, asked from the US. Asked 3 times this week on each engine.
Collected
Oct 6, 2026 to Oct 10, 2026
Checked by hand
15 answers, 0 with errors

Brand names are reported as they appear in answers. How we collect and count: methodology. Spotted an error? Tell us. Data licensed CC BY 4.0.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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