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Which HR, payroll & PEO brands AI answers recommend

Every week we ask 200 buyer questions, the way people really ask them, and count which brands the answers name and which sites they cite.

Curated by , co-founder of Ujeebu Published Editorial standards
Week
Week 46, Nov 9-15, 2026 Latest
Updated
Engines
3 of 3 published
Market
US market, asked from the US
Methodology

Named most often

Gusto

in 60% of answers across the published engines

Top 10 brands, all engines

Share of answers that name the brand, across ChatGPT, Gemini, Google AI Overviews. The small figure is the change in points vs the previous week.

  1. 1 Gusto 60%
  2. 2 ADP 45%
  3. 3 Rippling 43%
  4. 4 Paychex 22%
  5. 5 OnPay 22%
  6. 6 Deel 18%
  7. 7 Justworks 18%
  8. 8 QuickBooks Payroll 16%
  9. 9 Patriot Software 14%
  10. 10 Remote 13%
Embed 
<iframe src="https://ujeebu.com/ai-index/hr-payroll-peo/embed/overall" width="100%" height="520" style="border:0" loading="lazy" title="Top HR, payroll &amp; PEO brands in AI answers in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/hr-payroll-peo?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top HR, payroll &amp; PEO brands in AI answers in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Chart by Ujeebu, licensed CC BY 4.0: free to reuse with the credit Source: Ujeebu, "Top HR, payroll & PEO brands in AI answers in the US, Ujeebu AI Citation Index", https://ujeebu.com/ai-index/hr-payroll-peo (CC BY 4.0). How to reuse

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Top 10 by engine

Each engine answers differently. The bar is the share of that engine's answers naming the brand; the thin line is the likely range (95%): ask the same questions again and the number would probably land inside it.

Gemini

600 answers, 100% of prompts collected

  1. 1 Gusto 64% Likely range 60% to 68%
  2. 2 Rippling 53% Likely range 49% to 56%
  3. 3 ADP 42% Likely range 38% to 46%
  4. 4 OnPay 23% Likely range 20% to 27%
  5. 5 Deel 20% Likely range 17% to 23%
  6. 6 QuickBooks Payroll 19% Likely range 16% to 22%
  7. 7 Paychex 19% Likely range 16% to 22%
  8. 8 Justworks 17% Likely range 14% to 20%
  9. 9 Remote 16% Likely range 13% to 19%
  10. 10 BambooHR 13% Likely range 11% to 16%
Full table
Gemini, US market, Week 46, Nov 9-15, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Gusto 385 / 600 (64%) 60%-68% 1.6 16.7% n/a
Rippling 315 / 600 (53%) 49%-56% 2.4 13.7% n/a
ADP 250 / 600 (42%) 38%-46% 2.9 10.8% n/a
OnPay 140 / 600 (23%) 20%-27% 2.7 6.1% n/a
Deel 120 / 600 (20%) 17%-23% 3.0 5.2% n/a
QuickBooks Payroll 113 / 600 (19%) 16%-22% 2.7 4.9% n/a
Paychex 111 / 600 (19%) 16%-22% 3.3 4.8% n/a
Justworks 101 / 600 (17%) 14%-20% 3.3 4.4% n/a
Remote 96 / 600 (16%) 13%-19% 2.7 4.2% n/a
BambooHR 79 / 600 (13%) 11%-16% 2.6 3.4% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/hr-payroll-peo/embed/gemini" width="100%" height="520" style="border:0" loading="lazy" title="Top HR, payroll &amp; PEO brands on Gemini in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/hr-payroll-peo?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top HR, payroll &amp; PEO brands on Gemini in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Google AI Overviews

593 answers, 100% of prompts collected. Google AI Overviews appeared on 99% of searches

  1. 1 Gusto 57% Likely range 53% to 61%
  2. 2 ADP 39% Likely range 35% to 43%
  3. 3 Rippling 35% Likely range 31% to 39%
  4. 4 Paychex 22% Likely range 19% to 26%
  5. 5 OnPay 18% Likely range 15% to 22%
  6. 6 Deel 17% Likely range 14% to 20%
  7. 7 Justworks 17% Likely range 14% to 20%
  8. 8 Patriot Software 16% Likely range 13% to 19%
  9. 9 QuickBooks Payroll 12% Likely range 10% to 15%
  10. 10 BambooHR 10% Likely range 8% to 13%
Full table
Google AI Overviews, US market, Week 46, Nov 9-15, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Gusto 340 / 593 (57%) 53%-61% 1.8 17.8% n/a
ADP 229 / 593 (39%) 35%-43% 2.9 12.0% n/a
Rippling 208 / 593 (35%) 31%-39% 2.4 10.9% n/a
Paychex 132 / 593 (22%) 19%-26% 3.3 6.9% n/a
OnPay 109 / 593 (18%) 15%-22% 2.7 5.7% n/a
Deel 99 / 593 (17%) 14%-20% 2.6 5.2% n/a
Justworks 99 / 593 (17%) 14%-20% 3.1 5.2% n/a
Patriot Software 93 / 593 (16%) 13%-19% 2.4 4.9% n/a
QuickBooks Payroll 74 / 593 (12%) 10%-15% 2.8 3.9% n/a
BambooHR 61 / 593 (10%) 8%-13% 2.8 3.2% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/hr-payroll-peo/embed/google_aio" width="100%" height="520" style="border:0" loading="lazy" title="Top HR, payroll &amp; PEO brands on Google AI Overviews in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/hr-payroll-peo?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top HR, payroll &amp; PEO brands on Google AI Overviews in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

ChatGPT (search)

569 answers, 95% of prompts collected

  1. 1 Gusto 59% Likely range 55% to 63%
  2. 2 ADP 56% Likely range 52% to 60%
  3. 3 Rippling 42% Likely range 38% to 46%
  4. 4 Paychex 26% Likely range 23% to 30%
  5. 5 OnPay 23% Likely range 20% to 27%
  6. 6 Justworks 19% Likely range 16% to 23%
  7. 7 QuickBooks Payroll 17% Likely range 15% to 21%
  8. 8 Deel 17% Likely range 14% to 20%
  9. 9 Patriot Software 16% Likely range 13% to 19%
  10. 10 BambooHR 13% Likely range 11% to 16%
Full table
ChatGPT (search), US market, Week 46, Nov 9-15, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Gusto 338 / 569 (59%) 55%-63% 1.9 14.7% n/a
ADP 319 / 569 (56%) 52%-60% 2.7 13.9% n/a
Rippling 237 / 569 (42%) 38%-46% 2.5 10.3% n/a
Paychex 149 / 569 (26%) 23%-30% 4.3 6.5% n/a
OnPay 131 / 569 (23%) 20%-27% 2.7 5.7% n/a
Justworks 110 / 569 (19%) 16%-23% 3.1 4.8% n/a
QuickBooks Payroll 99 / 569 (17%) 15%-21% n/a 4.3% n/a
Deel 95 / 569 (17%) 14%-20% 2.8 4.1% n/a
Patriot Software 90 / 569 (16%) 13%-19% 2.0 3.9% n/a
BambooHR 76 / 569 (13%) 11%-16% 3.1 3.3% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/hr-payroll-peo/embed/chatgpt" width="100%" height="520" style="border:0" loading="lazy" title="Top HR, payroll &amp; PEO brands on ChatGPT (search) in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/hr-payroll-peo?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top HR, payroll &amp; PEO brands on ChatGPT (search) in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Which sites AI trusts

The 10 domains cited most often as sources in these answers, as a share of all citations. Brands rarely win on their own site: the answers lean on review sites, forums and media.

  1. 1 gusto.com Brand site 5.2%
  2. 2 adp.com Brand site 4.3%
  3. 3 youtube.com Video and other 3.8%
  4. 4 rippling.com Brand site 3.2%
  5. 5 deel.com Brand site 2.9%
  6. 6 paylocity.com Brand site 2.4%
  7. 7 patriotsoftware.com Brand site 2.0%
  8. 8 reddit.com Forum 2.0%
  9. 9 trinet.com Brand site 1.9%
  10. 10 onpay.com Brand site 1.6%
By engine
DomainType ChatGPTGeminiGoogle AI Overviews
gusto.comBrand site 6.5%5.0%4.0%
adp.comBrand site 5.8%4.4%2.7%
youtube.comVideo and other n/a0.6%10.9%
rippling.comBrand site 5.8%2.2%1.7%
deel.comBrand site 6.5%1.6%0.6%
paylocity.comBrand site 5.8%1.1%0.3%
patriotsoftware.comBrand site 3.6%1.2%1.1%
reddit.comForum n/a1.3%4.6%
trinet.comBrand site 5.0%0.4%0.4%
onpay.comBrand site 3.6%0.5%0.8%
Embed 
<iframe src="https://ujeebu.com/ai-index/hr-payroll-peo/embed/domains" width="100%" height="520" style="border:0" loading="lazy" title="Sites AI cites for HR, payroll &amp; PEO in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/hr-payroll-peo?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Sites AI cites for HR, payroll &amp; PEO in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Chart by Ujeebu, licensed CC BY 4.0: free to reuse with the credit Source: Ujeebu, "Sites AI cites for HR, payroll & PEO in the US, Ujeebu AI Citation Index", https://ujeebu.com/ai-index/hr-payroll-peo (CC BY 4.0). How to reuse

Weekly movers

The largest changes vs the previous week, from last week's share (hollow dot) to this week's. One week can be noise: a move is clear only when this week's range and last week's do not overlap.

First week: movers appear from the second published week.

About this week's data

Prompts
200: 80 recommendation, 50 problem-led, 40 comparison, 30 price
Market
US market: buyer questions in US English, asked from the US. Asked 3 times this week on each engine.
Collected
Nov 10, 2026 to Nov 15, 2026
Checked by hand
15 answers, 1 with errors

Brand names are reported as they appear in answers. How we collect and count: methodology. Spotted an error? Tell us. Data licensed CC BY 4.0.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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