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Which pet insurance brands AI answers recommend

Every week we ask 200 buyer questions, the way people really ask them, and count which brands the answers name and which sites they cite.

Week 41, Oct 5-11, 2026 (latest) Updated 3 of 3 engines published US market Asked from the US Methodology

Named most often

Pets Best

in 32% of answers across the published engines

Site AI cites most

pawlicy.com

5.6% of all citations, a site

Top 10 brands, all engines

Share of answers that name the brand, across ChatGPT, Gemini, Google AI Overviews. The small figure is the change in points vs the previous week.

  1. 1 Pets Best 32%
  2. 2 ASPCA Pet Health Insurance 32%
  3. 3 Embrace 30%
  4. 4 Lemonade 29%
  5. 5 Trupanion 29%
  6. 6 Spot Pet Insurance 25%
  7. 7 MetLife Pet Insurance 21%
  8. 8 Pumpkin 20%
  9. 9 Healthy Paws 16%
  10. 10 Nationwide 15%
Embed 
<iframe src="https://ujeebu.com/ai-index/pet-insurance/embed/overall" width="100%" height="520" style="border:0" loading="lazy" title="Top pet insurance brands in AI answers in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/pet-insurance?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top pet insurance brands in AI answers in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Top 10 by engine

Each engine answers differently. The bar is the share of that engine's answers naming the brand; the thin line is the likely range (95%): ask the same questions again and the number would probably land inside it.

Gemini

596 answers, 99% of prompts collected

  1. 1 Lemonade 30% Likely range 27% to 34%
  2. 2 ASPCA Pet Health Insurance 28% Likely range 25% to 32%
  3. 3 Pets Best 27% Likely range 24% to 31%
  4. 4 Pumpkin 27% Likely range 23% to 30%
  5. 5 Spot Pet Insurance 26% Likely range 22% to 29%
  6. 6 Trupanion 24% Likely range 21% to 28%
  7. 7 Embrace 23% Likely range 20% to 26%
  8. 8 MetLife Pet Insurance 21% Likely range 18% to 24%
  9. 9 Healthy Paws 17% Likely range 14% to 20%
  10. 10 Fetch 16% Likely range 14% to 20%
Full table
Gemini, US market, Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Lemonade 181 / 596 (30%) 27%-34% 2.1 10.2% n/a
ASPCA Pet Health Insurance 169 / 596 (28%) 25%-32% 2.2 9.6% n/a
Pets Best 161 / 596 (27%) 24%-31% 2.7 9.1% n/a
Pumpkin 158 / 596 (27%) 23%-30% 2.3 8.9% n/a
Spot Pet Insurance 153 / 596 (26%) 22%-29% 2.6 8.7% n/a
Trupanion 145 / 596 (24%) 21%-28% 2.2 8.2% n/a
Embrace 136 / 596 (23%) 20%-26% 2.3 7.7% n/a
MetLife Pet Insurance 124 / 596 (21%) 18%-24% 2.3 7.0% n/a
Healthy Paws 101 / 596 (17%) 14%-20% 2.5 5.7% n/a
Fetch 98 / 596 (16%) 14%-20% 2.7 5.5% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/pet-insurance/embed/gemini" width="100%" height="520" style="border:0" loading="lazy" title="Top pet insurance brands on Gemini in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/pet-insurance?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top pet insurance brands on Gemini in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Google AI Overviews

581 answers, 99% of prompts collected. Google AI Overviews appeared on 98% of searches

  1. 1 ASPCA Pet Health Insurance 38% Likely range 35% to 42%
  2. 2 Lemonade 38% Likely range 35% to 42%
  3. 3 Pets Best 33% Likely range 29% to 36%
  4. 4 Embrace 31% Likely range 28% to 35%
  5. 5 Trupanion 30% Likely range 27% to 34%
  6. 6 MetLife Pet Insurance 29% Likely range 26% to 33%
  7. 7 Spot Pet Insurance 28% Likely range 25% to 32%
  8. 8 Fetch 20% Likely range 17% to 24%
  9. 9 Nationwide 18% Likely range 15% to 21%
  10. 10 Pumpkin 17% Likely range 14% to 20%
Full table
Google AI Overviews, US market, Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
ASPCA Pet Health Insurance 223 / 581 (38%) 35%-42% 2.7 10.5% n/a
Lemonade 223 / 581 (38%) 35%-42% 2.3 10.5% n/a
Pets Best 189 / 581 (33%) 29%-36% 3.0 8.9% n/a
Embrace 181 / 581 (31%) 28%-35% 2.9 8.6% n/a
Trupanion 175 / 581 (30%) 27%-34% 2.4 8.3% n/a
MetLife Pet Insurance 169 / 581 (29%) 26%-33% 3.0 8.0% n/a
Spot Pet Insurance 165 / 581 (28%) 25%-32% 2.8 7.8% n/a
Fetch 118 / 581 (20%) 17%-24% 2.7 5.6% n/a
Nationwide 105 / 581 (18%) 15%-21% 2.1 5.0% n/a
Pumpkin 99 / 581 (17%) 14%-20% 3.2 4.7% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/pet-insurance/embed/google_aio" width="100%" height="520" style="border:0" loading="lazy" title="Top pet insurance brands on Google AI Overviews in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/pet-insurance?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top pet insurance brands on Google AI Overviews in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

ChatGPT (search)

600 answers, 100% of prompts collected

  1. 1 Pets Best 36% Likely range 32% to 40%
  2. 2 Embrace 35% Likely range 31% to 39%
  3. 3 Trupanion 33% Likely range 29% to 37%
  4. 4 ASPCA Pet Health Insurance 29% Likely range 25% to 32%
  5. 5 Spot Pet Insurance 22% Likely range 19% to 25%
  6. 6 Lemonade 19% Likely range 16% to 22%
  7. 7 Pumpkin 17% Likely range 14% to 20%
  8. 8 MetLife Pet Insurance 14% Likely range 12% to 17%
  9. 9 Healthy Paws 14% Likely range 11% to 17%
  10. 10 Nationwide 13% Likely range 11% to 16%
Full table
ChatGPT (search), US market, Week 41, Oct 5-11, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Pets Best 217 / 600 (36%) 32%-40% 2.6 13.7% n/a
Embrace 208 / 600 (35%) 31%-39% 2.6 13.1% n/a
Trupanion 197 / 600 (33%) 29%-37% 2.3 12.4% n/a
ASPCA Pet Health Insurance 172 / 600 (29%) 25%-32% 2.8 10.8% n/a
Spot Pet Insurance 132 / 600 (22%) 19%-25% 3.0 8.3% n/a
Lemonade 112 / 600 (19%) 16%-22% 3.1 7.1% n/a
Pumpkin 102 / 600 (17%) 14%-20% 2.9 6.4% n/a
MetLife Pet Insurance 85 / 600 (14%) 12%-17% 2.4 5.4% n/a
Healthy Paws 82 / 600 (14%) 11%-17% 3.2 5.2% n/a
Nationwide 80 / 600 (13%) 11%-16% 2.0 5.0% n/a
Embed 
<iframe src="https://ujeebu.com/ai-index/pet-insurance/embed/chatgpt" width="100%" height="520" style="border:0" loading="lazy" title="Top pet insurance brands on ChatGPT (search) in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/pet-insurance?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Top pet insurance brands on ChatGPT (search) in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Which sites AI trusts

The 10 domains cited most often as sources in these answers, as a share of all citations. Brands rarely win on their own site: the answers lean on review sites, forums and media.

  1. 1 pawlicy.com Brand site 5.6%
  2. 2 openai.com Other 5.3%
  3. 3 google.com Other 5.2%
  4. 4 trupanion.com Brand site 4.2%
  5. 5 embracepetinsurance.com Brand site 3.8%
  6. 6 moneygeek.com Media 3.8%
  7. 7 reddit.com Forum 3.4%
  8. 8 aspcapetinsurance.com Brand site 3.0%
  9. 9 metlifepetinsurance.com Brand site 2.8%
  10. 10 petsbest.com Brand site 2.5%
By engine
DomainType ChatGPTGeminiGoogle AI Overviews
pawlicy.comBrand site 0.1%9.0%7.6%
openai.comOther 15.8%n/an/a
google.comOther 15.6%0.1%n/a
trupanion.comBrand site 7.8%2.3%2.6%
embracepetinsurance.comBrand site 6.7%2.9%1.9%
moneygeek.comMedia 2.8%8.5%0.1%
reddit.comForum 0.3%3.0%7.0%
aspcapetinsurance.comBrand site 3.8%2.9%2.5%
metlifepetinsurance.comBrand site 2.6%2.7%3.2%
petsbest.comBrand site 5.2%0.6%1.8%
Embed 
<iframe src="https://ujeebu.com/ai-index/pet-insurance/embed/domains" width="100%" height="520" style="border:0" loading="lazy" title="Sites AI cites for pet insurance in the US"></iframe>
<p style="font-size:12px">Chart: <a href="https://ujeebu.com/ai-index/pet-insurance?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=embed-attribution">Sites AI cites for pet insurance in the US, Ujeebu AI Citation Index</a> (CC BY 4.0). Powered by <a href="https://ujeebu.com/?utm_source=embed&amp;utm_medium=referral&amp;utm_campaign=ai-index&amp;utm_content=powered-by">Ujeebu</a></p>

Weekly movers

The largest changes vs the previous week, from last week's share (hollow dot) to this week's. One week can be noise: a move is clear only when this week's range and last week's do not overlap.

First week: movers appear from the second published week.

About this week's data

Prompts
200: 80 recommendation, 50 problem-led, 40 comparison, 30 price
Market
US market: buyer questions in US English, asked from the US. Asked 3 times this week on each engine.
Collected
Oct 6, 2026 to Oct 10, 2026
Checked by hand
15 answers, 0 with errors

Brand names are reported as they appear in answers. How we collect and count: methodology. Spotted an error? Tell us. Data licensed CC BY 4.0.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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