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Which cruise lines brands AI answers recommend

Every week we ask 200 buyer questions, the way people really ask them, and count which brands the answers name and which sites they cite.

Curated by , co-founder of Ujeebu Published Editorial standards
Week
Week 40, Sep 28 - Oct 4, 2026
Updated
Engines
3 of 3 published
Market
US market, asked from the US
Methodology

Named most often

Royal Caribbean

in 45% of answers across the published engines

Top 10 brands, all engines

Share of answers that name the brand, across ChatGPT, Gemini, Google AI Overviews. The small figure is the change in points vs the previous week.

  1. 1 Royal Caribbean 45%
  2. 2 Celebrity Cruises 35%
  3. 3 Norwegian Cruise Line 32%
  4. 4 Carnival Cruise Line 31%
  5. 5 Princess Cruises 26%
  6. 6 Viking Cruises 24%
  7. 7 Holland America Line 21%
  8. 8 Virgin Voyages 21%
  9. 9 MSC Cruises 18%
  10. 10 Silversea Cruises 18%

Is your brand in these answers?

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Top 10 by engine

Each engine answers differently. The bar is the share of that engine's answers naming the brand; the thin line is the likely range (95%): ask the same questions again and the number would probably land inside it.

Gemini

200 answers, 100% of prompts collected

  1. 1 Royal Caribbean 49% Likely range 42% to 56%
  2. 2 Celebrity Cruises 42% Likely range 35% to 49%
  3. 3 Carnival Cruise Line 34% Likely range 27% to 40%
  4. 4 Norwegian Cruise Line 30% Likely range 24% to 37%
  5. 5 Princess Cruises 26% Likely range 20% to 33%
  6. 6 Viking Cruises 26% Likely range 20% to 32%
  7. 7 Silversea Cruises 23% Likely range 18% to 29%
  8. 8 Virgin Voyages 22% Likely range 17% to 28%
  9. 9 MSC Cruises 20% Likely range 15% to 26%
  10. 10 Holland America Line 19% Likely range 14% to 25%
Full table
Gemini, US market, Week 40, Sep 28 - Oct 4, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Royal Caribbean 98 / 200 (49%) 42%-56% 2.1 9.9% n/a
Celebrity Cruises 84 / 200 (42%) 35%-49% 2.8 8.4% n/a
Carnival Cruise Line 67 / 200 (34%) 27%-40% 2.5 6.7% n/a
Norwegian Cruise Line 60 / 200 (30%) 24%-37% 2.7 6.0% n/a
Princess Cruises 52 / 200 (26%) 20%-33% 3.0 5.2% n/a
Viking Cruises 51 / 200 (26%) 20%-32% 2.1 5.1% n/a
Silversea Cruises 46 / 200 (23%) 18%-29% 3.0 4.6% n/a
Virgin Voyages 44 / 200 (22%) 17%-28% 2.1 4.4% n/a
MSC Cruises 40 / 200 (20%) 15%-26% 3.1 4.0% n/a
Holland America Line 38 / 200 (19%) 14%-25% 2.6 3.8% n/a

Google AI Overviews

196 answers, 100% of prompts collected. Google AI Overviews appeared on 98% of searches

  1. 1 Royal Caribbean 44% Likely range 37% to 51%
  2. 2 Celebrity Cruises 37% Likely range 30% to 44%
  3. 3 Norwegian Cruise Line 36% Likely range 30% to 43%
  4. 4 Carnival Cruise Line 33% Likely range 26% to 40%
  5. 5 Viking Cruises 26% Likely range 20% to 32%
  6. 6 Princess Cruises 25% Likely range 19% to 32%
  7. 7 Holland America Line 23% Likely range 18% to 30%
  8. 8 Virgin Voyages 23% Likely range 18% to 29%
  9. 9 MSC Cruises 17% Likely range 12% to 23%
  10. 10 Disney Cruise Line 16% Likely range 12% to 22%
Full table
Google AI Overviews, US market, Week 40, Sep 28 - Oct 4, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Royal Caribbean 86 / 196 (44%) 37%-51% 2.0 9.8% n/a
Celebrity Cruises 72 / 196 (37%) 30%-44% 2.6 8.2% n/a
Norwegian Cruise Line 71 / 196 (36%) 30%-43% 2.7 8.1% n/a
Carnival Cruise Line 64 / 196 (33%) 26%-40% 2.3 7.3% n/a
Viking Cruises 50 / 196 (26%) 20%-32% 2.5 5.7% n/a
Princess Cruises 49 / 196 (25%) 19%-32% 2.7 5.6% n/a
Holland America Line 46 / 196 (23%) 18%-30% 2.6 5.2% n/a
Virgin Voyages 45 / 196 (23%) 18%-29% 2.4 5.1% n/a
MSC Cruises 33 / 196 (17%) 12%-23% 2.8 3.8% n/a
Disney Cruise Line 32 / 196 (16%) 12%-22% 2.2 3.6% n/a

ChatGPT (search)

200 answers, 100% of prompts collected

  1. 1 Royal Caribbean 43% Likely range 36% to 49%
  2. 2 Norwegian Cruise Line 31% Likely range 25% to 38%
  3. 3 Princess Cruises 27% Likely range 21% to 34%
  4. 4 Celebrity Cruises 27% Likely range 21% to 33%
  5. 5 Carnival Cruise Line 26% Likely range 20% to 33%
  6. 6 Holland America Line 22% Likely range 16% to 28%
  7. 7 Viking Cruises 22% Likely range 16% to 28%
  8. 8 Disney Cruise Line 19% Likely range 14% to 24%
  9. 9 Virgin Voyages 19% Likely range 14% to 24%
  10. 10 MSC Cruises 18% Likely range 13% to 23%
Full table
ChatGPT (search), US market, Week 40, Sep 28 - Oct 4, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Royal Caribbean 85 / 200 (43%) 36%-49% 2.6 10.0% n/a
Norwegian Cruise Line 62 / 200 (31%) 25%-38% 3.1 7.3% n/a
Princess Cruises 54 / 200 (27%) 21%-34% 3.4 6.3% n/a
Celebrity Cruises 53 / 200 (27%) 21%-33% 2.9 6.2% n/a
Carnival Cruise Line 52 / 200 (26%) 20%-33% 2.6 6.1% n/a
Holland America Line 43 / 200 (22%) 16%-28% 2.5 5.0% n/a
Viking Cruises 43 / 200 (22%) 16%-28% 2.9 5.0% n/a
Disney Cruise Line 37 / 200 (19%) 14%-24% 3.0 4.3% n/a
Virgin Voyages 37 / 200 (19%) 14%-24% 2.2 4.3% n/a
MSC Cruises 35 / 200 (18%) 13%-23% 2.8 4.1% n/a

Which sites AI trusts

The 10 domains cited most often as sources in these answers, as a share of all citations. Brands rarely win on their own site: the answers lean on review sites, forums and media.

  1. 1 cruisecritic.com Review site 7.3%
  2. 2 royalcaribbean.com Brand site 4.9%
  3. 3 youtube.com Video and other 4.7%
  4. 4 reddit.com Forum 4.2%
  5. 5 facebook.com Forum 3.9%
  6. 6 ncl.com Brand site 2.9%
  7. 7 virginvoyages.com Brand site 2.7%
  8. 8 princess.com Brand site 2.0%
  9. 9 celebritycruises.com Brand site 1.6%
  10. 10 hollandamerica.com Brand site 1.6%
By engine
DomainType ChatGPTGeminiGoogle AI Overviews
cruisecritic.comReview site 11.7%n/a10.4%
royalcaribbean.comBrand site 9.9%2.1%2.8%
youtube.comVideo and other n/an/a14.0%
reddit.comForum 0.1%5.3%7.3%
facebook.comForum n/a1.1%10.6%
ncl.comBrand site 3.6%2.3%2.7%
virginvoyages.comBrand site 6.0%0.6%1.5%
princess.comBrand site 3.5%0.8%1.5%
celebritycruises.comBrand site 2.4%1.1%1.5%
hollandamerica.comBrand site 3.5%0.6%0.6%

Weekly movers

The largest changes vs the previous week, from last week's share (hollow dot) to this week's. One week can be noise: a move is clear only when this week's range and last week's do not overlap.

All weekly notes

First week: movers appear from the second published week.

About this week's data

Prompts
200: 80 recommendation, 50 problem-led, 40 comparison, 30 price
Market
US market: buyer questions in US English, asked from the US.
Collected
Oct 1, 2026 to Oct 2, 2026
Checked by hand
15 answers, 0 with errors

Brand names are reported as they appear in answers. How we collect and count: methodology. Spotted an error? Tell us. Data licensed CC BY 4.0.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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