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Which help desk software brands AI answers recommend

Every week we ask 200 buyer questions, the way people really ask them, and count which brands the answers name and which sites they cite.

Curated by , co-founder of Ujeebu Published Editorial standards
Week
Week 40, Sep 28 - Oct 4, 2026
Updated
Engines
3 of 3 published
Market
Global, asked from the US
Methodology

Named most often

Zendesk

in 55% of answers across the published engines

Top 10 brands, all engines

Share of answers that name the brand, across ChatGPT, Gemini, Google AI Overviews. The small figure is the change in points vs the previous week.

  1. 1 Zendesk 55%
  2. 2 Freshdesk 41%
  3. 3 Intercom 35%
  4. 4 Help Scout 29%
  5. 5 Gorgias 20%
  6. 6 Zoho Desk 16%
  7. 7 HubSpot Service Hub 13%
  8. 8 Front 11%
  9. 9 Tidio 11%
  10. 10 Jira Service Management 11%

Is your brand in these answers?

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Top 10 by engine

Each engine answers differently. The bar is the share of that engine's answers naming the brand; the thin line is the likely range (95%): ask the same questions again and the number would probably land inside it.

Gemini

200 answers, 100% of prompts collected

  1. 1 Zendesk 57% Likely range 50% to 64%
  2. 2 Freshdesk 46% Likely range 39% to 53%
  3. 3 Intercom 35% Likely range 28% to 41%
  4. 4 Help Scout 34% Likely range 27% to 40%
  5. 5 Gorgias 22% Likely range 17% to 28%
  6. 6 Zoho Desk 17% Likely range 12% to 23%
  7. 7 HubSpot Service Hub 15% Likely range 11% to 21%
  8. 8 Tidio 13% Likely range 9% to 18%
  9. 9 Front 13% Likely range 9% to 18%
  10. 10 Hiver 9% Likely range 6% to 14%
Full table
Gemini, Global, Week 40, Sep 28 - Oct 4, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Zendesk 114 / 200 (57%) 50%-64% 2.4 13.7% n/a
Freshdesk 92 / 200 (46%) 39%-53% 2.4 11.0% n/a
Intercom 69 / 200 (35%) 28%-41% 2.2 8.3% n/a
Help Scout 67 / 200 (34%) 27%-40% 2.6 8.0% n/a
Gorgias 44 / 200 (22%) 17%-28% 2.2 5.3% n/a
Zoho Desk 34 / 200 (17%) 12%-23% 2.7 4.1% n/a
HubSpot Service Hub 30 / 200 (15%) 11%-21% 2.8 3.6% n/a
Tidio 26 / 200 (13%) 9%-18% 2.4 3.1% n/a
Front 25 / 200 (13%) 9%-18% 3.0 3.0% n/a
Hiver 18 / 200 (9%) 6%-14% 2.5 2.2% n/a

Google AI Overviews

188 answers, 99% of prompts collected. Google AI Overviews appeared on 95% of searches

  1. 1 Zendesk 51% Likely range 43% to 58%
  2. 2 Freshdesk 38% Likely range 31% to 45%
  3. 3 Intercom 28% Likely range 22% to 34%
  4. 4 Help Scout 20% Likely range 15% to 26%
  5. 5 Zoho Desk 19% Likely range 14% to 25%
  6. 6 Gorgias 14% Likely range 10% to 20%
  7. 7 HubSpot Service Hub 13% Likely range 9% to 19%
  8. 8 Jira Service Management 11% Likely range 7% to 16%
  9. 9 Front 11% Likely range 7% to 16%
  10. 10 Tidio 10% Likely range 7% to 15%
Full table
Google AI Overviews, Global, Week 40, Sep 28 - Oct 4, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Zendesk 95 / 188 (51%) 43%-58% 2.4 14.8% n/a
Freshdesk 71 / 188 (38%) 31%-45% 2.4 11.0% n/a
Intercom 52 / 188 (28%) 22%-34% 2.4 8.1% n/a
Help Scout 37 / 188 (20%) 15%-26% 2.2 5.8% n/a
Zoho Desk 36 / 188 (19%) 14%-25% 2.7 5.6% n/a
Gorgias 26 / 188 (14%) 10%-20% 2.0 4.0% n/a
HubSpot Service Hub 25 / 188 (13%) 9%-19% 3.2 3.9% n/a
Jira Service Management 21 / 188 (11%) 7%-16% 2.7 3.3% n/a
Front 20 / 188 (11%) 7%-16% 2.7 3.1% n/a
Tidio 19 / 188 (10%) 7%-15% 2.5 3.0% n/a

ChatGPT (search)

200 answers, 100% of prompts collected

  1. 1 Zendesk 57% Likely range 50% to 64%
  2. 2 Intercom 44% Likely range 37% to 50%
  3. 3 Freshdesk 38% Likely range 32% to 45%
  4. 4 Help Scout 33% Likely range 26% to 39%
  5. 5 Gorgias 24% Likely range 19% to 30%
  6. 6 Jira Service Management 13% Likely range 9% to 18%
  7. 7 Zoho Desk 12% Likely range 8% to 17%
  8. 8 Front 11% Likely range 7% to 16%
  9. 9 HubSpot Service Hub 10% Likely range 7% to 15%
  10. 10 Tidio 10% Likely range 6% to 14%
Full table
ChatGPT (search), Global, Week 40, Sep 28 - Oct 4, 2026
BrandNamed inRangeAvg positionShare of voicevs last week
Zendesk 114 / 200 (57%) 50%-64% 2.7 15.0% n/a
Intercom 87 / 200 (44%) 37%-50% 2.8 11.4% n/a
Freshdesk 76 / 200 (38%) 32%-45% 2.9 10.0% n/a
Help Scout 65 / 200 (33%) 26%-39% 2.7 8.5% n/a
Gorgias 48 / 200 (24%) 19%-30% 3.4 6.3% n/a
Jira Service Management 26 / 200 (13%) 9%-18% 3.4 3.4% n/a
Zoho Desk 24 / 200 (12%) 8%-17% 3.8 3.2% n/a
Front 22 / 200 (11%) 7%-16% 3.7 2.9% n/a
HubSpot Service Hub 20 / 200 (10%) 7%-15% 3.9 2.6% n/a
Tidio 19 / 200 (10%) 6%-14% 2.7 2.5% n/a

Which sites AI trusts

The 10 domains cited most often as sources in these answers, as a share of all citations. Brands rarely win on their own site: the answers lean on review sites, forums and media.

  1. 1 zendesk.com Brand site 5.7%
  2. 2 intercom.com Brand site 4.4%
  3. 3 reddit.com Forum 2.8%
  4. 4 getmacha.com Other 2.6%
  5. 5 gorgias.com Brand site 2.6%
  6. 6 youtube.com Video and other 2.3%
  7. 7 shopify.com Video and other 2.0%
  8. 8 freshworks.com Brand site 1.7%
  9. 9 usepylon.com Brand site 1.5%
  10. 10 featurebase.app Other 1.5%
By engine
DomainType ChatGPTGeminiGoogle AI Overviews
zendesk.comBrand site 12.2%2.1%2.7%
intercom.comBrand site 10.6%1.4%1.1%
reddit.comForum n/a2.3%6.1%
getmacha.comOther 2.1%3.7%2.1%
gorgias.comBrand site 6.7%n/a1.0%
youtube.comVideo and other n/a0.7%6.1%
shopify.comVideo and other 3.7%0.7%1.6%
freshworks.comBrand site 3.5%1.2%0.3%
usepylon.comBrand site 0.7%3.0%0.8%
featurebase.appOther 0.1%2.6%1.7%

Weekly movers

The largest changes vs the previous week, from last week's share (hollow dot) to this week's. One week can be noise: a move is clear only when this week's range and last week's do not overlap.

All weekly notes

First week: movers appear from the second published week.

About this week's data

Prompts
200: 80 recommendation, 50 problem-led, 40 comparison, 30 price
Market
Global: the questions are not specific to one country; asked in US English from the US.
Collected
Oct 1, 2026 to Oct 2, 2026
Checked by hand
15 answers, 0 with errors

Brand names are reported as they appear in answers. How we collect and count: methodology. Spotted an error? Tell us. Data licensed CC BY 4.0.

We make every effort to find high-quality data sources, but this data comes from AI engine answers collected from the open web and we cannot guarantee its accuracy, completeness or reliability. Use it at your own risk.

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